Why Did Pizza Hut in China Quit Franchise

Why did Pizza Hut Quit Franchise Team 9 1. Introduction: In 1993, Pizza Hut made a 10-year agency contract with Hong Kong’s famous agent, Jardine Matheson. It gave power of agency and its market expansion business in southern part of China to Jardine, which became the only agent of Pizza Hut in China. And from then on, Pizza Hut went on a hard way of expansion.However, in late May, 2004, Yum Brands declared that they had taken back the management and administrative powers of all 130 branch canteens of Pizza Hut in China, and from then on, Pizza Hut would be managed and operated by Yum Brands directly instead of taking the pattern of franchise . 1. 1 Research question: Why did Pizza Hut quit franchising in China? 1. 2 Sub-questions: (1) What is the explanation given by Yum Brands and what are other guesses of why Pizza Hut quit franchise? (2) What are the changes of Pizza Hut after it quit franchise? (3) Why did Pizza Hut quit franchise in China but still continues franchise ab road? 4) Are there similarities between Pizza Hut and other firms quitting franchise? 1. 3 Motivate: Since the franchisor can use franchise to expand the scale of his firm with lower cost than using directly management, franchise becomes the most popular business model among catering services. And thus, it’s such a strange and rare adverse action that Pizza Hut quit franchise. What caused it to do so? Is it problem of franchisee, Jardine Matheson or the problem of the franchise pattern itself? And what does it want to do? We want to find out the answer. 2. Theoretical framework: 2. Explanation of Porter’s 5 Force Model. Porter’s five-force framework is an important tool for ensuring systematically using these principles to assess the current status and likely evolution of an industry. The five-force model contains internal rivalry, entry, substitutes, supplier power and buyer power, which is presented as following: Also, the model has some shortcomings. It doesn ’t take the environment into consideration, which means that it lacks the role of demand and government. And the emphasis of the model is on the competition between firms while recent trend is towards cooperation between firms.What’s more, the model is primarily an analysis of industry rather than analysis for a particular firm. 2. 2 The Forces will be used in our Case Analysis of the model must begin with market definition. When defining the market, we must be sure to include all firms that constrain each other’s strategic decision marking and pay attention to both the product market and geographic market definitions. Some of the five forces we use include: (1) Internal rivalry For most industries, the intensity of internal rivalry is the major determinant of the competitiveness of the industry.Internal rivalry refers to the jockeying for share by firms within a market. (2) Entry Entry is the beginning of production and sales by a new firm in a market. Entry er odes incumbents’ profits in two ways. First, entrants divide marker demand among more sellers. Second, entrants decrease market concentration and heat up internal rivalry. (3)Supplier Power Supplier power takes the point of view of a downstream industry and examines the ability of that industry’s upstream input suppliers to command prices that extract industry profits.Also, we will analyze our case by explaining the influence of the government, which is a shortcoming of the model. 2. 3 Application of the Model to our research question: We will choose to apply the principles of internal rival, entry, and supplier power to our answers of the research question. We think that after Pizza Hut quit franchise, it can choose price competition and benefit leadership, which will affect its rivals and entrants. Also, it has more power when purchasing inputs, which links with supplier power. And the government plays a significant role in our case, too. We will analyze them in deta il later. 3. Data and Methodology: 3. Data: We searched the data from (1) the official website of Pizza Hut China to get the number of canteens it reported; (2) the menus of Pizza Hut in different years to get the price of a pizza; (3) some questionnaires made by others to find customers’ degree of satisfaction; (4) Suning’s annual statements in 2006 and 2008; (5) Some essays 3. 2 Methodology We made broken line graphs and pie charts to make the data we collected easier to analyze. We also list other data in form of tables to make it more clearly. 4. Results & Analysis: 4. 1 The number of canteens is an important index reflecting the expanding speed of Pizza Hut.So we show the following figure. (Pizza Hut has recently declared that it will invest 0. 7 billion RMB to open another 150 canteens only in the year 2012. ) Figure3. 2. 1 shows that the curve of Pizza Hut’s growth rose slowly in the first 13 years, just about the time before Pizza Hut quit franchise. How ever, the curve jumped sharply almost after Pizza Hut quit franchise As we know, by franchise a firm can expand quickly with lower cost, we have thought that the expanding speed would decline after Pizza Hut quit franchise and expand it by itself, because of larger cost. However, what the Figure3. 2. shows to us is opposite. There is a fact that Jardine Matheson only opened 15 canteens in southern China after it gained the agency right, which of course, would disappoint Pizza Hut. So it must be that Jardine lacked the ability of expanding canteens, so Pizza Hut didn’t let it agent any longer. And since Jardine is the best agent in China,(It ranked 319th in the world 500 strong enterprises by †Fortune†. ), Pizza Hut can’t think of a better agent, so it quit franchise and just to expand by itself. . 4. 2 The price of a product shows whether a firm can have competitive advantages in price competition.So we collect the data. Figure3. 2. 2 (2) Annual Inflation r ate of China Figure3. 2. 2 shows that the price went down after quitting franchise in 2004, and came to the minimum in 2005 and 2006, then it rises later. So we can see that before Pizza Hut quit franchise, the average cost of a pizza in southern China in 2003, which is still managed by Jardine, is 60 RMB. It’s reported by manager Luo of Pizza Hut China that its price is 15% higher than any other part of China. That was because Jardine positioned the canteen as the high grade canteen, while Pizza Hut positions its canteen as middle-high grade canteen.So after Pizza Hut quit franchise in2004, as manager Luo said, its price would go down by 15%. We can check it in the figure3. 2. 2 that in 2005, the average price of a pizza decrease to 50, approximately by 15%. However, after the year 2006, the average price of a pizza grows up again, which we will ignore because by calculation (Figure3. 2. 2 (2) shows the annual inflation rate of China from 2003 to 2009), we can make a conclus ion that it happened mainly due to inflation.. 4. 3 Then we think of the brand image, here is the information we found. Figure3. 2. 3 shows overall satisfaction of Pizza Hut’s consumers in 2006.Only 20% of consumers were very satisfied with Pizza Hut and only 30% of consumers were satisfied with Pizza Hut. However, another 30% of consumers thought Pizza Hut is just so-so. Figure3. 2. 4 shows overall satisfaction of Pizza Hut’s consumers in 2010. Consumers who were satisfied with Pizza Hut grew to 50%, the those felt very satisfied with Pizza Hut grew too, although only a little, 1. 43%. The consumers thinking that Pizza Hut was just so-so fell to 21. 43%. Since Pizza Hut said that they quit franchise in order to promote its brand image, we want to see whether or not it would really do so and whether or not it has had an effect.We can see from the results the customers are more satisfied with Pizza Hut in 2010 compared to 2006. So Pizza Hut must have done a lot of work to improve its brand image. And after 4 years efforts, it really has improved its image in people’s minds. It’s comprehensive that it’s easy for Pizza Hut to improve its brand image by itself than by its agent, Jardine Matheson, because the principal and the agent may have some different views. And it’s a bit difficult for Pizza Hut to manage what his agent does 4. 4 Figure3. 2. 6 mainly shows profits in 2006 and 2008 of Suning, which quit franchise in 2007.We can see that its gross profit, year growth, net profit and total assets all grow up. According to Yantai daily newspaper’s report, the Quality Inspection Department found many unqualified products of Supor, a firm owned Suning. The unqualified products were produced by the franchisee of Suning. However, certainly it would do harm to the brand image of Suning. The customers were very upset about the incident. Franchisors depend on franchise to enlarge themselves since the expanding cost is low , but many of them didn’t take care of the quality of the franchisee, they just expand the scale without destination, just as Suning in those years.So the franchisee may take different actions against the principle in order to improve their own profits. Some products franchisees make are not eligible, but the principle can’t notice them. It’s the errors of the franchisee, but franchisors will suffer most because their brand image will be damaged. So quitting franchise must be wise strategy for Suning. As we can see in the figure, it really contributed to higher profits. 5. Discussion: Before applying the theoretical framework to our case, we will discuss the market definition first: Production market:Pizza Hut sells not only pizza and Italian noodles, but rice as well since it’s in Chinese market. So any canteen sells no matter eastern or western food around Pizza Hut must be its rivals. So we define the market as the western-style food market. Geographic market: It’s obviously that most consumers strongly prefer to choose the nearby canteen to have a meal. So we consider the geographic market is a certain area around Pizza Hut’s canteens, which is within the consideration of consumers when they choose a canteen to eat.Then we will answer each sub-question by the tool of theoretical framework: Sub-question 1: What is the explanation given by Yum Brands and what are other guesses of why Pizza Hut quit franchise? Only by knowing the explanation and guesses can we find the possible reasons. Then we can select the right ones. The explanation given by Pizza Hut: Some media reported that Yum Brands wasn’t satisfied with the expanding speed of the franchisee, Jardine Matheson, for it lagged the speed of development of those chain canteens.Also Jardine didn’t obey the ideas and strategies of the Yum Brands thoroughly. Direct at this statement, Shao Xiaowei, the member of public affairs section of Yum Brands, deni ed completely and told Economy Times News that since Pizza Hut chain canteens entered in Chinese market in 1990, all of them had been run by themselves until 1993 when they signed a 10-year contract with HK agent Jardine Matheson to pass franchise authority and the task of marketing extension in South China to it. And Jardine Methoson also became the only franchisee of Pizza Hut in China inland market.Pizza Hut wasn’t unsatisfied with the speed of expansion, instead, they thought Jardine did pretty well and Pizza Hut absorbed lots of experience from it. all in all, compared with other districts in China, South China market has its own specific features. Meanwhile, according to Wanqun, director of public affair of Yum Brand. , Pizza Hut hadn't reached economics of scale and it would impose great risks in franchise. He added that Pizza Hut wasn't mature enough in China, but it didn't mean that franchise door would be closed forever.With support and experience from Yum Brands, P izza Hut would open its franchise door again after the brand name becoming mature enough. In conclusion, Yum Brands arose three reasons for quitting franchise as followings (1) The routes and positions in the market of Yum Brands and Jardine Matheson to develop Pizza Hut are quite different (2) Since Pizza Hut hasn’t reached the economics of scale, it had to quit franchise to avoid risk (3) Since the market of Pizza Hut isn’t mature enough, the risk of having a large scale of franchise is really high.The above-mentioned parts are the reason given by Yum Brands. We don’t know whether it’s exactly the true ones. We also collect other people’s guess as following: (1) Yum Brands wasn’t satisfied with the expanding speed of the franchisee, Jardine Matheson, for it lagged the speed of development of those chain canteens. (2) Pizza hut wants to enhance its brand image so that it will be easy to expand later. Sub-question 2: What are the changes of Pizza Hut after it quit franchise? We want to find out whether quitting franchise is good for Pizza Hut, which can be reflected by the changes. 1)Its open canteens measure the expanding speed of Pizza Hut. From Figure 3. 2. 1, we can see that it opened approximately more and more canteens in one year, which means that its expanding speed became faster and faster. We can apply entrants to the above. According to the principles of entry of theoretical framework, locations can be barriers to entrants. As we know, most consumers have specific geographic preferences when choosing a canteen to have a meal. Then Pizza Hut would lose geographic market if it continued franchise, because the expanding of canteens by Jardine is too slow.So Pizza Hut quit franchise to expand by itself, carrying on a faster expanding speed to get more geographic market. By doing so, it can build barriers to new entrants. (2)Its price first went down immediately after quit franchise. We can apply supplier power, internal rivalry, and entry to explain this condition. According to theoretical framework, the suppliers in a competitive market will have indirect power on downstream firms because they can sell their goods to the highest bidder.We know that Pizza Hut have many rivals when buying inputs, Papa John, KFC and any firms sell similar food because they need similar raw materials. So if Pizza Hut wants to purchase good raw materials, the transaction cost will be high to the franchised canteens. However, when it quit franchise to become vertical integrated firm, it can depend on its parent company, Yum. Because Yum has a network of 1000 firms to provide raw materials, it can reduce the threat of supplier power so that the cost fell and so did the price.And through vertical integration, Pizza Hut has superior access to inputs with the help of Yum as mentioned before, which is also a type of impediments to imitation, a group of isolating mechanism. That will help Pizza Hut to protect its com petitive advantage by preventing other firms from replicating its success. When Pizza Hut reduced the price, it can also have an advantage in price competition with its internal rivals. According to the theoretical framework, price erodes profits by driving down price-cost. And it’s more efficient than nonprice competition though more difficult.There is high price elasticity of demand in food industry because most kinds of food have many substitutes, so when Pizza Hut reduce its price, its rivals’ profits will suffer. And Pizza Hut can also deter entry by limit pricing to build strategic barriers to entry. Limit pricing is that the incumbent sets the price sufficiently low to discourage entrants before entry occurs. When Pizza Hut quit franchise and it lowered the price, it can also lower the expectation of potential entrants. If entrant infers that post-entry price will be low, entry may not be likely.When Pizza Hut quit franchise and become vertically integration, al l of its daily issues are decided by Yum rather than the franchisees. As we know, Yum is a strong company full of management experience and network advantages, so Pizza Hut has new advantages. The established relationships with Yum and its suppliers and customers is not easy to replicate. And because of learning curve effects, Yum has competitive advantages in the market. These can also be entry barriers. (3)From Figure3. 2. 3-3. 2. 4, is brand image was improved, which links with internal rivalry.According to Porter’s Five Forces Model, internal rivals may compete on a number of price and nonprice dimensions. Nonprice competition erodes profits by driving up fixed costs and marginal costs. To the extent that firms can pass cost increases along to consumers in the form of higher prices, non price competition is less likely to erode profits that price competition. So in fact, many firms choose nonprice competition to enjoy solid profits over an extended period of time. And the y are often engaged in vigorous by improving the quality of their products. We can apply this proposal to Pizza Hut.And by franchise, Pizza Hut can also have benefit leadership to keep its competitive advantage. Benefit leadership creates a large value by achieving a higher maximum willingness to pay than its rivals. Since Pizza Hut’s products, pizza and rice, etc, are experience goods, (i. e. quality of the good is only known after purchase and when it’s used for a while) it’s suitable for Pizza Hut to choose benefit leadership to outperform its rivals, because a benefit advantage could be based on image, reputation or credibility, which are more difficult to imitate or neutralize.And for experience goods, a firm’s reputation for quality provides a significant advantage also because consumers who have had a positive experience with a firm’s brand will be reluctant to switch to competing brands if there is a chance that the competing products will not work. It’s known as reputation and buyer uncertainty, a type of early mover advantages, which will help Pizza Hut to sustain its competitive advantages. So it’s very important for Pizza Hut to quit franchise and concentrate on brand improving.Pizza Hut thought its brand image was not so good in South China before 2004 since Jardine had different views in managing the canteen. So it quit franchise and started to operate the canteen by itself and has been focusing on its brand value. It has improved its products’ quality, its service, its environment of canteens and so on, in order to make the overall satisfaction of canteens go up. By doing so, it has advantages in the competition. And improving brand image also links with entry.According to theoretical framework, there are some entry barriers, one of which is that consumers highly value reputation, which means that consumers are brand loyal. Entrants must invest heavily to establish a strong reputation and b rand awareness. Diversifying entrants using a brand umbrella may be more successful than entirely new entrants. It’s reported that in 2003, Saizeriya, a canteen also sells pizzas entered Chinese market because its manager found that the price of Pizza Hut’s pizzas was so high while the quality of that didn’t catch up with the price, which made people not so satisfied with Pizza Hut.And with the same reason Barbera was opened in China, too. So that’s another reason why Pizza Hut quit franchise to establish a strong reputation and brand awareness. By using a brand umbrella it will be successful from protecting itself from stealing its market share by new entrants. Sub-question 3: Why did Pizza Hut quit franchise home but still continues franchise abroad? It’s often the case a kind of business pattern isn’t always useful in every situation, so we want to find whether or not Chinese market is suitable for franchise.There is a prominent phenomeno n that foreign firms would not like to adopt franchise in China. Besides Pizza Hut, its brother firm, KFC is also slow in franchise. Only 40 of 1000 canteens are franchised, and most of them are in small cities. Pizza Hut and KFC developed quickly by franchise, why they become cautious when they enter Chinese market? We think the following reasons can explain it. (1)The government in the firm environment can be an important cause. Porter’s Five Forces Model doesn’t have explicit role for the government.But according to Porter Diamond, the government plays an important role in influencing the firm’s strategy. Franchise took place in China in early 1990’s. And China government cancelled all limitation on franchise into Chinese market in 2002 when China entered into WTO. So by 2004, the time when Pizza Hut quit franchise, some related departments, professional service institutions, and policies and regulations still needed improving. At that time, adopt fran chise would take the firm into trouble. (2)The market for franchise is not mature enough.Since the success of a firm’s organization and strategy depends on the characteristics of the firm, the market, and the environment. So we must take the market into consideration when analyzing the firm’s strategy. Since it’s too short for franchise to improve in Chinese market, related departments, professional service institutions, franchisors and franchisees, potential investors and professional employees have large differences in understanding franchise. They also have few preparations and lack the abilities of franchise.However, the two reasons above don’t happen abroad because franchise happened early in foreign countries. It originates from the United States in 1851. The time is long enough for the market of franchise to become mature. (3) Franchisors lack confidence in franchisees. Pizza Hut has tried hard to seek out franchisee. One of the strategies the firm has chosen to make its franchise more attractive to franchisees is to make all canteens uniform. Pizza Hut became a part of the Yum’s franchise group. Other restaurants such as Taco Bell, KFC and Long John Silvers are lso part of this network. This grouping together of franchises has allowed franchisees to increase their potential for income by having both Pizza Hut and Taco Bell items for sale in a canteen. Yum is one of the world’s largest franchisors, and around 76% of the 325,000 Pizza Hut’s canteens around the world are franchised. It believes in focusing on its competition advantages in market and product development, and complementing these advantages with the expertise of its franchise partners in the areas of customer service and restaurant operations.This combined expertise of Yum and franchisee ownership is the key driver in achieving global growth. An analyst explained that by franchise, franchisor might lose control of some resources and become too dependent on franchisees, and the quality of products and services couldn't reach a uniform standard, while uniformity was crucial to enterprises such as KFC. A KFC staff told the journalist in private that in fact, KFC didn't have the courage to open its franchised canteens to a large scale since it didn't have sufficient confidence in most of the franchisees.Also the cost to run well a franchised outlet is really high, the minimum financial requirement to open a Pizza Hut franchise in the United States is $700,000 Net Worth and $350,000 in liquid assets [Figure 3. 2. 5], and to make the business profitable will make much pressure. Sub-question4: Are there similarities between Pizza Hut and other firms quitting franchise? Now we will compare pizza hut with other firms also quitting franchise to analyze the case. First, since Pizza Hut is in middle high level in catering service. So we choose some other firms in the same level as Pizza Hut in their own industry to do the comparison .Although they have some differences, it will be convictive to put them in their market and analyze the reason to give support to pizza hut, because we think the level will affect the strategy of choosing franchise or not. We choose Suning and Masha to do the analysis. Suning is a famous brand in China, mainly concentrating in electric appliance. In the beginning of the foundation, it expanded its scale fast and got many profits by franchise. It defeated Gome and became one of the leading electric appliance enterprises in China. But in 2007, it quit franchise because it wasn’t satisfied with its franchisee because the price hey produced didn’t meet the standard of quality as mentioned before. Another example is Masha department store, the biggest transnational retail group in England, who adopts directly management in China. The firm thought it is easier to control the management and keep their company’s future distinguishing. There are only 6 branches in China. Related to pizza hut’s direct management mentioned above, we can see franchise is not always favorable to the firm. Besides the quality and brand image problems, we have other reasons, the higher agent cost and the leak of private knowledge.Now we apply the framework to analyze these two reasons as followings. First, franchise can lead to high agency cost. Agency problems arise when the objectives of the principal and the agent are different and the actions taken and the information possessed by the agent is not observable by the principal, just as Suning and its agent, and maybe Pizza Hut and Jardine. The principle can’t have a very comprehensive control over the franchisees. As the firm becomes larger, it is harder for the principal to coordinate the work of different franchisees, thus the agency cost will be higher.And the principle should give more power to the franchisees so that they can have enough flexibility to react to the changes of the market. But if the p ower is too much, it may lead to decentralized organizations. The decision making authority will be dispersed. Agency problems may lead to coordination opportunities to be missed in decentralized organizations, which results in agency costs. As the organization becomes large, the coordination problems become more severe. Second, franchise will lead to the leak of the private information.As the franchisees work with the principal, they can learn more business management of the firm, learn the corporation culture, even the core technology, e. g. the special know-how. So the private information may be leaked. And once the franchisees quit cooperation, there will be a great threat to the principle and maybe its market share will get down. So we can see that if a firm is in middle high level or high level, or in other words, if a firm requires a lot in the quality of its product, they will possibly choose the pattern of vertical integration instead of franchise. Conclusion:We think the r easons why Pizza Hut quit franchise are as followings: (1) Yum Brands wasn’t satisfied with its franchisee, Jardine Matheson in expanding speed though Yum denied it. And so far it can’t find a better franchisee. (2) Pizza Hut wants to enhance its brand image so that it will be easy to expand later. (3) Since the market for franchise isn’t mature enough as in other developed foreign countries, the risk of having a large scale of franchise is really high. Our suggestions: (1) Since Chinese market for franchise isn’t mature enough, Pizza Hut can still be vertically integrated and concentrate on brand improving. 2) When Chinese market for franchise is mature and Pizza Hut’s brand is deeply loved by customers, Pizza Hut can reconsider franchise strategy to expand quickly with lower cost. (3) If Pizza Hut reconsiders franchise strategy, it must choose an experienced and high-quality franchisee. (4) It’s also good for Pizza Hut to adopt directly ma nagement as the main while franchise as the supplementary. (words:4435) Chen Yingying 2011123868 [email  protected] com Sherry 2011123870 [email  protected] com Kally 2011123826 [email  protected] com References & Bibiography:Economics of Strategy (David Besanko, David Dranove, Mark Shanley) http://www. pizzahut. com. cn/phdi/index. aspx#! handler/home. ashx? &tagid=&proid= http://bbs. gxsky. com/thread-595855-1-1. html http://zhidao. baidu. com/q? ct=17&pn=0&tn=ikaslist&rn=10&word http://www. sojump. com/publicsurveys. aspx? keyword=%E5%BF%85%E8%83%9C%E5%AE%A2 http://www. cfi. net. cn/newspage. aspx? id=20060830001759 http://www. cnstock. com/paper_new/html/2009-04/29/content_69247463. htm http://pizzahutfranchise. com/the-investment-pizza-franchise-opportunities. php http://www. gmw. cn/03pindao/2004-04/30/content_20233. htm

Jane Eyre Is a Romantic Novel

Jane Eyre can easily be classified as a romantic novel. The term â€Å"romantic† usually brings to mind images of love , however, it is much more than that. It is filled with emotion and freedom and can also be seen as the main conflict of the narrative because that is what the characters central struggles evolve around which is why â€Å"Jane Eyre† which can easily be classified as a romantic novel. Throughout the novel romance can be portrayed in many ways such as Berthas acts of arson. She is known as the â€Å"madwoman in the attic† and put Mr Rochester through â€Å"hideous and degrading agonies† as she went against Victorian morals and commited adultery.This act of madness cause Jane to save Mr Rochester, and when Jane extinguishes the literal flames it can be seen as a metaphor for the new ones she is about to kindle with Rochester. Berthas arson symbolizes her using the power of sexuality to destroy Rochester’s home however she has unintenti ally opened a new chapter of love in his life. Sharing the secret of the fire brings them both closer and their increased closeness causes Mr Rochester’s romantic feelings towards Jane to grow, finally resulting in him proposing to Jane adding to the romantic element of the plot.When Jane learns that Mr Rochester is already married she has to make the difficult decision of wether to leave him and her life at thornfield behind or not. Mrs Fairfax clearly warns Jane of the disagreements she is bound to have with Rochester when she explains to her â€Å"Gentlemen in his station are not accustomed to marrying their governesses†. Jane wishing to uphold the common life of a governess does not make her love Mr Rochester any less but it does create dangerous tension between them.The tense atmosphere now created may possibly contribute to Jane’s choice to run away from Thornfield which we see later in the story is the path she needed to choose in order to live the life s he longed for with Mr Rochester. On the other hand, her decision may not have been made on the terms that it was morally wrong in society to be with a married man, the motive behind it was more likely to be based on her own emotions and love for Rochester. â€Å"My hand moved towards the lock: I caught it back and glided on†, this conveys that Jane had powerful feelings for Rochester and could not commit to a man who could not fully commit to her.She has let her heart over rule her mind and the stubborn tone here highlights that Jane knows she is making the right decision as her emotions always benefit her. This intensity of emotions conveys that â€Å"Jane Eyre† can be easily classified as a romantic novel. The decision to leave Mr Rochester adds to the romantic element of the novel as it leads Jane down a path that will have her make decisions that will majorly effect her outcome in life and love. As she moves on to Moor house and meets St. John, he proposes to marry her as she would make the perfect wife for the missionary life that he leads.The entire reason this shocking marriage is proposed is because St. John firmly thinks that â€Å"God and nature intended for a missionary’s wife†. This occurs only because St. John notices that Jane fits the role of a missionary wife and a wife would aid him in pursuing his ultimate goal, to live the common life of a missionary. He does not take Janes feelings into consideration and she refuses this lifestyle. The lifestyles of a governess, missionary, and member of high society cause conflicts that have a meaningful effect on the romantic plot of Jane Eyre. Furthermore like St.John, Jane’s heart belongs to someone else and she uses harsh imagery to project her emotions and refer to him as â€Å"a stranger – unsympathizing alien† and refuses this proposal. Women in the 18th century were expected to marry in order to make something of themselve’s as they had no oth er role to play in society, so some may have considered this refusal foolish as Jane would have to live a life of solitude and become an outcast. However, Jane’s refusal of a secure and exciting life causes her to follow her heart and once again persue her beloved Mr Rochester which is a crucial part of the romantic plot.The consequence of the romantic idea of following your emotions evokes changes in Jane’s life that effects the entire plot of the story, highlight that â€Å"Jane Eyre† can be easily classified as a romantic novel. Overall it is the romantic elements that Bronte uses such as the power of emotions and moral conflicts that causes â€Å"Jane Eyre† to be classified as a romantic novel. They effect the path in which Jane takes and are crucial to the romantic plot of the story which makes the novel unique to others.

Animal Cruelty effects and relating laws

Animal Cruelty effects and relating laws Different types of animal cruelty have ee around for many years. Laws relating to animal cruelty vary from state to state. As of 2009, about forty-six states  have some felony provisions in their anti-cruelty and/or animal fighting laws (Wisch, 2005). As time passes and new things are being invented, people seem to loose interest in their pets. Even though people use animals for their testing/experiments, there are other ways to get a solution to something. Scientist and many others, find it easier and safer to test on animals than to test on other possible sources. They test products such as makeup, and cologne. They also use animal fur for designer clothing & other types of fashion. Innocent animals are being used for useless products that we can live without. Many animals die due to different types of crucial testing. They suffer by going through several procedures. The goal is not to patch up ailing people but to use the human tissues in place of mice, dogs or other lab animal s for testing new drugs, cosmetics and other products (New York Times, nd). With the donation of human cells, animal testing will be reduced. This way is safer & can be both suited for animals and humans. â€Å"If the animal- rights movement had a bible, it is Singer’s 1975 book, Animal Liberation†Ã‚  (New York Times, Jan. 15, pg 30).  Singer calls many of the attitudes human beings have toward other animal’s speciesism, a concept which can be found throughout history (Gargaro, 1991). Humans are just like animals as far as feeling pain. Eight billion animals are killed each year in this country for food. More than a thousand animals are killed and shipped to groceries stores to be bought. Slaughtering of cows, pigs, and other animals, happen everyday because consumers keep purchasing meat. Animals on today’s factory farms are kept in crowded, filthy enclosures and denied everything natural and enjoyable to them. Most of them have no legal protection fro m cruelty that would be illegal if it were inflicted on  dogs  or  cats. There are some fruits or vegetables that can give the same protein as meat. The  Humane Slaughter Act  requires that animals be rendered unconscious with one swift application of a stunning device before slaughter.  Animals in slaughterhouses can smell the stench, hear the sounds and often see the slaughter of those before them. As the animals struggle from fright, the human workers who are pressured to keep the lines moving quickly often react with impatience towards the animals.   Numerous cases of deliberate cruelty have been reported including workers who took sadistic pleasure from shooting the eyes out of cattle, striking them in the head, and electrically shocking them in sensitive areas of their bodies. As for the chemistry of the central nervous and endocrine systems, there is no difference between humans and other animals. All free-range, factory-farmed, egg-laying, dairy-producing, or w ool-bearing animals that don’t first die from disease are trucked to the slaughterhouse.   To minimize costs, animals are crowded and must live in each other’s excrement.   They are exposed to extreme weather conditions in the open trucks.   Shipping fever, which can be fatal, is common in cattle transported long distances to the feedlots, the stockyards and then the slaughterhouse (Compassionate Action Institute, nd).

The impact of the current recession (global financial crisis) on human Essay

The impact of the current recession (global financial crisis) on human resource management - Essay Example y, 2004), and its results have affected all international economic sectors of production, triggering a huge and deep job crisis which has directed to a profound social downfall around the globe. In Spain, the impacts of the crisis on the labor industry have been much more distracting as compared to the rest of the continent(Burke, 2013), and almost six million individuals have lost employments. In the shadow of this background, it became imperative to analysis what further impacts have emerged on the human resource management after the current global economic crisis and what roles of human resource management have been to react after the crisis. What are the major aspects in acquiring the employee involvement? And what changes have occurred in the HRM operations. The competency of a suitable communication strategy in a situation of crisis, both with regard to organizations and employees, comprises an important aspect which could be elaborated as the strategic responsibility of HRM wh en confronting with a shift in the economic scenario. In this context, the aim of this research study is to evaluate the response of human resource management in the current economic recessions. Afterwards, there will be a reflective learning about the topic which will highlight the major concepts and learning essence which have been acquired throughout the course. Acquiring sustainable competitive edge relies on creation and execution of adequate human resource policies in complex and dynamic contexts. The augmenting interest focus in the strategic management of companies has caused in emphasizing on numerous functions of companies with their responsibilities in the strategic management procedure. Strategic human resource management is the framework of the structured human resource activities and usage intended to facilitate a company to acquire its objectives. Strategic human resource management is a concept to take decisions on the plans and policies of the business focusing

Modern technology Essay Example | Topics and Well Written Essays - 1000 words

Modern technology - Essay Example Our recent use of smartphones however seems to defeat that purpose because we have become more disconnected than we were because of our excessive use of smartphones. Smartphone is â€Å"a  mobile phone  with more advanced computing capability and connectivity than basic  feature phones. Early smartphones typically combined the features of a mobile phone with those of another popular consumer device, such as a  personal digital assistant  (PDA), a media player, a  digital camera, and/or a  GPS navigation unit. Later smartphones include all of those plus the features of a  touchscreen  computer, including  web browsing,  Wi-Fi, and 3rd-party  apps† (Wikipedia). In short, smartphone is a mobile phone that has the capability of a computer because it does not only allow us to send text messages and make phone calls, but also has processing capability to get into the internet, play applications as well as take and record videos and pictures. Having a smartphone is like having a computer in our pockets where the world can be reached with tip of our fingers. Through it, we can reach virtually connect to almost anyone from anywhere in the world. It made our life very convenient because many transactions and activities can already be done online through our smartphones. Transactions such as banking and paying our bills which usually takes time and effort to do because we have to physically do it but can now be done through our smartphones saving us time and money. Shopping are also made easier through our smartphones because we can now buy online through our smartphones and even have it delivered right at our doorsteps. Basically, the capabilities of smartphone now seem to be endless and the possibilities that can be done with it is still evolving because developers are still thinking of new ways on how it can still be harnessed. Despite of the many

A Revised Income Statement, The Contribution Margin Approach Research Paper

A Revised Income Statement, The Contribution Margin Approach - Research Paper Example The per unit fixed manufacturing overhead is computed by dividing the total fixed overhead cost with the budgeted units produced. In the mentioned question, the total fixed overhead cost was calculated by dividing $1.6 million with the production capacity of 400,000 units. Thus, every unit produced has fixed manufactured absorbed at $4 per unit. In the discussed scenario the units produced and budgeted units are assumed to be same thus, the question of over and under absorption of overhead does not arises. As apparent from the above analysis, under the marginal costing method, both the net profit and the contribution margin will increase by $229,000 if the company decides to sell additional 10,000 units. This represents an increase of 4.49% of the current profit. Whereas, in the income statement as per the absorption costing method, the net profit increases by $189,000 and the gross profit shows an increase of $201,000. The following table also highlights the revised net profit percentages. Absorption costing method is usually discouraged due to the fact that in this system of costing a portion of fixed cost is subsequently carried over to the next accounting period as part of the closing stock. This can distort the profitability presentation of the period by including fixed cost of the prior period in the current period. In addition, absorption costing also depends on the on the levels of output and if the output changes, its consequent impact is on the per unit cost of the product. From the managerial perspective, the marginal costing is the more relevant method for the analysis of cost and revenue information. This method of costing significantly assists the management in decision making process. In addition, the presentation of marginal costing is easily understandable by all the managers. Keeping all the above factors into consideration, it is more relevant for the CFO of

Public Order Crimes Research Paper Example | Topics and Well Written Essays - 1250 words

Public Order Crimes - Research Paper Example Prostitution Prostitution is one of the most common public order crimes being faced by the whole world. Prostitution is the business of getting money in return of providing sexual services to other people. If we talk about Chicago, the police department registers thousands of new prostitution cases every year. I believe that this activity should be free from government and law enforcement interference because it does not produce any kind of harm to any person in the society. Prostitution as a business based totally on the will of the involved women. It provides sexual independence to women so it is not a forced sexual activity. It is a private business transaction, which cannot be performed without the will of the women. No one has the right to stop a woman from fulfilling her sexual desires whether she fulfils it with her boyfriend, with husband, or with some stranger in return of money. In Chicago, prostitution is not viewed as a serious crime, which can harm some other person. The reason is that this activity does not take place without the will of both men and women. Pornography Pornography refers to the act of using sexual images to make the viewers arouse sexually. People view pornographic material to get sexual satisfaction. Pornography is a victimless crime and is meant to provide sexual pleasure to the viewers. People involved in the act or business of pornography show pornographic material to other people through many ways, such as, through books, websites, magazines, paintings, photos, and videos. Pornography is a consensual act because a woman shows her body to other people with her own will. Snatching the right of porn from a woman is like snatching the sexual freedom from that woman. Although pornography is a public order crime, it does not violate the rights of women. Access to pornographic material is the right of every individual. Such feminists believe that pornography does not harm the status of women in a society rather it makes women fulfill their sexual frustration while keeping their privacy intact. The truth is that pornography harms the social status of women by showing them as something to be enjoyed. In Chicago, the graph of this crime seems to be low. The reason is that Chicago has a small porn industry as compared to other cities of the United States. The total number of porn movies coming from Chicago is very less as compared to the number of movies that come from Los Angeles. Almost 90 percent of the porn movies come from Los Angeles. Drug Trafficking Drug trafficking is one of those issues which are being faced by the United States for many years. â€Å"It refers to the illegal process through which narcotics and other illegal drugs are produced, transported, and sold†2 (Sherman, 2010, p. 7). Drug trafficking is the exchange of drugs between different drug dealers. It not only includes manufacturing of different drugs but also includes selling of drugs to the related people. It is also a

IMF's Stuctural Adjustment Programme Essay Example | Topics and Well Written Essays - 1500 words

IMF's Stuctural Adjustment Programme - Essay Example Some of the conditions that third world debtors needed to fulfill were devaluing currency, import liberalization, privatisation, "cuts in government expenditure", continued debt servicing, economic development focused on exporting goods and moratorium on hiring and pay increases for both public and private sectors (Kreye and Schubert,1988, p.264). "The structural adjustment scheme was primarily implemented to address balance of payments issues". These issues were largely generated by internal conditions such as high inflation rates, budget deficits or inefficient allocation of resources. The IMF assumed that in order to recover from the debts, third world countries must tighten its expenditures and divert them to more productive domestic investments. However, tightening the belt meant reduced government subsidies on food and services, higher interest rates, more lay-offs, higher interest rates and taxes. The scheme inadvertently affected the poorest segments of the third world country. Ferraro and Rosser (1994) noted that instead of easing the burden debt, the policies of the IMF appeared to drive the country into further debts. The IMF's policies with exclusive emphasis on internal economic improvements failed to consider external factors such as oil price movements or global recession that might affect the fiscal positions of the third world nations. ... emphasis on internal economic improvements failed to consider external factors such as oil price movements or global recession that might affect the fiscal positions of the third world nations. Their policies had pushed the heavily indebted countries into more desperate conditions and the future of economic growth in these countries was hampered. The structural adjustment programmes were perceived as benefiting more the creditors than debtor countries. In addition, the foundation of the SAP framework was rooted in neoliberalisation and an emphasis on export capacities of debtor countries. The SAP also would require the poor country to be integrated into the international market economy. Most of the poor nations hardly had the right political and economic structures that would address the demands of the IMF SAP. Instead of easing the burden of debt, SAP appeared to have driven the poor countries into dire positions. The intent of the SAP was to remove any government controls over key economic sectors to induce a free market financial condition. Socio-Economic Impact of IMF SAP The inappropriateness of IMF structural adjustment programmes could be seen in various aspects of socio-economic structures of a debtor country. The stringent conditions imposed by the SAP on the debtor countries as a requisite to avail of the IMF financing has affected the poor nation's socio-economic fundamentals. Currency Devaluation The currency devaluation requisite of the IMF SAP meant that the population would experience increases in basic cost of goods formerly accessible. In addition, essential items like agricultural machineries, medicines and other provisions included in the development project would be expensive (Riddell, 1992, p.57). The purchasing power of the local currency

Financial Strategy in the Emergent Countries Essay

Financial Strategy in the Emergent Countries - Essay Example Though, despite of vital up to date developments in hypothetical and to some point experiential, phases of the macroeconomics of economical policy, contemporary analyses have until at present failed to address the key issue of what establishes a nation's financial posture. (GREGORY, John Milton, 2008) In an expression, the dilemma is that economists for the majority of the time treat monetary policy as exogenous and deem the legislator to be similar to a programmable mechanism. Awfully there is very little literature available that addresses the issues like: Even very fewer studies have adapted contemporary economical analysis to solicit the category of institutions or lawful arrangements that will assist to sustain financial restraint and uphold stabilization efforts. (GREGORY, John Milton, 2008) The conventional literature on price increases in developing countries had paid attention on three core determinants of inflationary strains which are funds generation, economic imbalances and cost-push fundamentals. (GREGORY, John Milton, 2008) While the primary two aspects have been accentuated by the authors of a monitory influence, cost factors have played a decisive role in the structuralist theories urbanized throughout the 1950s-1960s. (GREGORY, John Milton, 2008) However, the majority of the current researches on price increases and stabilization have reallocated their concentration away from conventional direct economic causes of price increases such as funds creation, in the direction of political along with institutional determinants of inflationary forces. It is necessary for developing economies to focus on the methods like cost-shifting and externalities in array to maintain the pace of GDP growth rate in the times of global recession. (GREGORY, John Milton, 2008) This paper hereby highlights the significance and effects of cost-shifting and externalities in the economies of the developing countries. Cost-Shifting and Its Impacts An imperative characteristic as illustrated in diagram 2.2 is the relation among production and reproduction work in a social order structured around funds and earnings. As reproduction job is unwaged, the capability of viable institutions to valve into it provides growth to the likelihood to save capital and trim down costs. (DAHL, Robert Alan, 1992) It is evident that in this era of globalization the demands for cost reduction and increased efficiency have escalated from business institutions constrain to endure a viable conflict to governmental drive to trim down expenditures in array to struggle with a non-existent price increases. (DAHL, Robert Alan, 1992) There are majorly duo methods to trim down costs: 1. technological change 2. Cost-shifting "Technological change" entails the preamble of latest machinery that boosts labor efficiency and accordingly permits a diminution in unit cost. In a profit-driven civilization, this technological modification usually fallout in an employment affects i.e. amplification in unemployment

Descriptive statistics Essay Example | Topics and Well Written Essays - 750 words

Descriptive statistics - Essay Example Differences in the mean pretest and posttest scores were computed to find out the extent in the change of confidence level brought about by the CRRP course. A higher mean difference value would indicate a higher degree of change in confidence level brought about by the CRRP course. Range and standard deviation measured the variability of the computed values in the study (Agresti & Finlay, 2009). A nurse leader may use descriptive statistics in cases when the â€Å"average† result is helpful in determining a course of action. In such cases, descriptive statistics are persuasive enough because it is able to give an overall picture of the data set in discussion. However, descriptive statistics, as the name implies simply provides a description of the data set and does not allow the nurse leader, to make inferences regarding the data (Malone, 2001). Based on my personal experience, we use descriptive statistics (particularly mean values) to find the prevalent cases in the nursing unit. Our department also routinely conducts a nurses’ evaluation assessment and our mean performance scores are usually given to us. Usefulness of Confidence Intervals in Determining Clinical Significance Confidence intervals indicate how variable the study data are, that is, the average distance of the data set values from the mean (Lee & Zelen, 2000). It should be noted that the true condition of a given population would be almost impossible to determine. Thus, researchers rely on the condition of a sample to provide a picture of the population. Confidence intervals aid researchers, analysts and practitioners in making decisions with regards to the clinical relevance of the data at hand. For example, if a study indicates a confidence interval of 95%, then the reader is able to determine that the values or the assessment given in the study is true for the population 95% of the time. The shorter the confidence interval, the more accurate is the assessment (Maki, 2006). For e xample, suppose a trial was conducted on the effectiveness of a weight loss pill against a placebo. Results of the study indicate that at a 95% confidence level, the weight loss was given to be 9 lbs. This means that the weight loss range would be between 4 to 14 lbs. Another interpretation of this information would be that it is highly likely for the pill to reduce one’s weight by at least 4 lbs, but highly unlikely for it to reduce one’s weight by more than 12 lbs. In this case, although the 9 lb weight loss arrived at was essentially just an estimate, the confidence interval that was set for the trial was able to quantify the uncertainty that was associated with that estimate (Malone, 2001). Clinical Significance vs. Statistical Significance Statistical significance measures the likelihood that the differences in the results of a particular test is due to the intervention applied on the treatment group and not simply due to chance (Malone, 2001). The most common mea sures of statistical significance, or hypothesis testing, are confidence intervals and p-values. On the other hand, clinical significance measures the magnitude of the differences created by the intervention on the daily lives of the participants (Agresti & Finlay, 2009). One controversy surrounding the issue between clinical and statistical significance is that statistical significance does not provide a clear picture of how large is the

Milk Powder Essay Example for Free

Milk Powder Essay Why joint venture? Highest market share in milk powder, can provide technology and reputable brand name. Already brand recognition in Pakistan, thus familiar with market. Drawbacks? High royalties to established brand. Large multinational venture might dominate Milkpak. Pro’s Nestle Base in dairy products. Started out with infant formula. Plants in 60 countries, already business in Pakistan. Looking to fulfill long-term goals. Want decentralization, give JV own identity and responsibility. This was can better adapt to foreign market. Provide RD and technical assistance to subs. Growing interest in Pakistan market. Informal channel of communication. Con’s Nestle Want majority ownership in JV and want royalties. How to make cons pros? Majority ownership Nestle means that MP bears the least risk. Because MP has technical difficulties in setting up a Greenfield MP needs Nestle and Nestle needs royalties for its technology. But this is one of the few requirements. The JV will get its own management and gets a lot of responsibility. This makes it easier to adapt to the Pakistan market. This is also the trust Nestle puts in MP, since Nestle will bear most of the risk due to the majority ownership. Nestle also has the highest market share for milk powder, which can be used to gain a good reputation. In short Nestle bears risk, puts MP in charge of the subsidiary, gives technological and RD support, which is what MP is looking for, but needs royalties in return. Familiar with milk powder and infant formula.

Crucible Projects Essay Example for Free

Crucible Projects Essay Select one of the following to complete independently or with a partner: People Magazine’s Love Triangle of  the Year Produce a magazine article in which you try to piece together the story of this love triangle from the various characters’ points of view. Your article should include comments by John Proctor, Elizabeth Proctor, and Abigail Williams. The main goal here is to understand the effect their actions had on each of the others. Be sure to bring out the major events of the story in some way. Your finished product should look like a magazine article and include various pictures or whatever your creative minds can come up with! Look at some People Magazine articles for ideas. The Crucible: An Alphabet Book For your final project, you will create an alphabet book using one letter of the alphabet per page. It may be rhyming or nonrhyming. Give your book a cover and illustrate it. As this will be your final grade, I am particularly interested in seeing that you have an understanding of the major events and themes of the novel as well as relationships between the characters. (EXAMPLE: A is for adultery. M is for McCarthyism.) The Crucible Greeting Cards Design five greeting cards that you think John Proctor, Elizabeth Proctor, Reverend Parris, and Abigail Williams would have sent to each other for a holiday. You choose the holiday/occasion and design the five cards, one from each of these characters. Include a picture and a quote or poem that they would have written in each card. They can be funny or serious. Be creative and make the cards look nice! I am particularly interested in seeing that you have an understanding of the major ideas and the relationships between the characters. Include an explanation with each card. The Crucible Soundtrack Create a soundtrack for the novel, choosing or composing five songs (ONE can be an instrumental). The songs must represent the main themes, moods, relationships, or events in the story in some way. Create a CD insert with appropriate artwork, artist information, dedications, and a booklet that includes lyrics and a paragraph for each song explaining how and why each relates to the book. You may burn the songs onto a CD if you’d like, but it is not required. The Crucible Diary Create a journal/diary for one of the three main characters. In that character’s voice (first person),you will create at least 10 one page, typed and dated entries based on what’s happening at the time. This will allow you to comment on the major events of the plot. You MUST comment on the following: The first appearance of the character in the story Any meeting that your character has with another of the characters Any important event that occurs in the story Any physical/psychological changes in the character Where the character leaves the story The story covers years in the character’s life so you will observe changes in the character’s acceptance in the community, the physical and/or mental condition of your character, and his/her relationship with the other characters. The main characters who will appear in your journal will be John Proctor, Elizabeth Proctor, Abigail Williams, Reverend Hale, and/or Reverend Parris. You may choose any of these as your â€Å"journal writer†, but all of them will appear in your journal. The Crucible Times Develop a front page from a Salem newspaper during the time/setting of this story. Your front page will be full of the story of Abigail and Company, the scandal, and/or the aftermath. The goal is to show me that you have an understanding of the plot and characters in the play. Your front page should include several of the following: 1. A banner headline 2. At least one picture with a caption 3. The lead story (at least 300 words) 4. Related side bar stories 5. Horoscope 6. Title of newspaper 7. At least one advertisement that is play related 8. Advice column 9. Gossip column 10. Classifieds

Culture and the Turkish economy

Culture and the Turkish economy Introduction Peculiarities of running business and transnational communications are directly related to the culture of the country. Globalization of the economy has undoubtedly become a commonly accepted phenomenon. Even small and medium businesses, wanting or not, face problems of international business relationships: be it the purchase of equipment, materials or other trade and procurement activities, search for partners or investors, not to mention the direct competition with multinational companies in their own domestic market. Larger players of market, in connection with its inevitable saturation, are forced to think about entering the international arena. All these factors make the study of culture of business relationships and international communication increasingly relevant for managers. Awareness about the peculiarities of a particular culture, the ability to consider and use these peculiarities in practice help some companies quickly and at less cost to establish relations with partners, and others to deal more effectively with rivals. The knowledge of the features of international communication is also useful for managers working in foreign companies, since they help to better adapt to a foreign environment, understand the requirements of top-management, permissible frames of conduct and, accordingly, to move faster through the ranks. Major dimensions of culture in Turkey  and their influence on Turkish economy and business practices When building business relationships, finding partners for business, developing private business in the territory of another country, it is always necessary to take into account the totality of the rules of business etiquette and specificities of traditions of each cultural environment. Turkey has long been a secular state with European style of doing business, but it should be remembered that the influence of Islam, though not pronounced in recent times is reflected in some aspects of the Turkish business etiquette and bears a deep cultural meaning. Turkey combines European and Middle East traditions in the business culture, therefore common business etiquette here has some nuances which are useful to know for building successful and lasting business relationships. Lets consider these nuances. First, Turkey has a sufficiently well developed family-owned business with a clear hierarchy. Family traditions in Turkey are very important, both in life and in business (Burnaz, 2009). Second, different spheres of life in Turkey are influenced by religion. If the partners are religious people, one should keep in mind that Friday is a holy day for Muslims when they visit temple to pray, so no important business meetings and negotiations should be appointed on this day. Ramazan is a month-long sacred abstinence of all Muslims, during which one cannot eat, drink, smoke cigarettes from sunrise to sunset. This should be kept this in mind when planning a business lunch or dinner in a restaurant. During Ramazan it is better to appoint business meetings with Turkish Muslims after sunset, however, if it is possible to avoid them, it is better to postpone all negotiations until after Ramazan. Many Turkey residents leave on vacation in July or August, so the middle of summer is not the best time for negotiations and business meetings, while from October to May is the most active and fruitful period for Turkish business culture (Burnaz, 2009; OECD Economic Surveys: Turkey, 201 0). It should be remembered that as in any other country, courtesy and respect for etiquette in business in Turkey is especially important. Good personal relationships based on trust and mutual respect play a significant role in building business relationships with Turkish partners, therefore, before proceeding to business negotiations, it is necessary to show them openness and readiness for friendship and to emphasize the mutuality of benefits (Burnaz, 2009; Ararat, 2008, Gupta, 2009). Motivation in negotiating with the Turks should be clear and precise. It is very important in the process of business negotiations to clearly outline the advantages and profitability of a proposal for the Turkish side, although it is not the only thing a benefit may be expressed in for Turkish partners. Instead of profits it is recommended to focus often on such points of the transaction as increased authority and power. Respect, recognition and other intangible benefits may also have a positive impact on the outcome of business negotiations in Turkey (Gupta, 2009). Thus, understanding that Turkish culture is very different from European or American business culture is a big step in doing business in Turkey and with the Turks. It takes patience and time to learn all the ins and outs, but the Turks also show patience towards foreigners and willing to make allowances for any mistake or error in etiquette made by a foreigner. In general, Turkey is an attractive country to do business with the positive dynamics in the economy. Turkey managed to avoid large losses that might have occurred as a result of the global economic crisis of 2008-2009 (Turkey passes the crisis test, 2009). Having analyzed the economic development of Turkey for the period from 2002 to the present day, it can be argued that the state of the economy has become particularly favorable, due to the below factors (OECD Economic Surveys: Turkey, 2010; Turkey passes the crisis test, 2009; Turkey: Business environment at a glance, 2011; Aydin, 2006): The currency reform in Turkey, 2002; reforms in social security and health care; tax reform beneficial for entrepreneurs; TOKÄ ° Innovations (Housing Administration Projects) gave impetus to the development of national construction companies; State support for small and medium-sized enterprises, which constitute 97% of the Turkish economy; Increased economic growth in Turkey, which is largely due to the automobile industry, real estate and textile industry; Successful investments in tourism; Active development of the logistics sector in Europe; New international communications and new markets: the most promising emerging markets for Turkey are China, South Korea, India, BRIIC group, as well as markets of Pakistan and Bangladesh; Regional and social development: 40% of the EU budget is allocated to regional development and social infrastructure; Funding at the expense of TOBB (the Union of Chambers and Commodity Exchange of Turkey); Development of higher education: there are already 95 public and 45 private universities in Turkey. Apart from that, the Government of the Republic of Turkey considers foreign direct investment as the driving force of economic development and prosperity of the country. Turkey has one of the most liberal legal regimes for FDI among the member countries of the Organization for Economic Cooperation and Development (OECD). Except for some sectors, businesses that are open to the private sector in Turkey are mostly open to foreign partners and investors (OECD Economic Surveys: Turkey, 2010). Nevertheless, all investors, regardless of nationality, face a number of specific obstacles characteristic of developing Eastern countries: excessive bureaucracy, slow acting justice system, high taxes, corporate governance weaknesses, sometimes unpredictability of the decisions taken at local government level, as well as frequent changes in legislation and regulatory framework (Gupta, 2009). However, foreign investment regulation, for the most part, is transparent. Turkey supports national regime, including the purchase of real estate by foreign capital companies registered in accordance with Turkish law, and in most sectors no investment audit is provided (only notification is required). The Turkish Government supports the principle of transparency with the associated nation as a precondition for the acquisition of real estate by foreigners, and imposes a limit of 2.5 hectare of property acquired by foreign individuals. Individuals cannot own more than 10% of the land in any of the areas of industrial development (Kalafatoglu, 2010; Keyman, 2005;). The maximum share of foreign equity participation is limited to 25% in broadcasting and 49% in aviation and maritime transport. Establishment of companies offering financial services including banking and insurance, as well as oil-related companies, requires special permission from the Government of Turkey for both domestic and foreign investors. In practice, regulators do not restrict foreign ownership in the financial sector: in 2005 and 2006 a series of acquisitions by foreign persons were approved, and several foreign financial companies has been operating in Turkey for a long time (Ulusoy, 2009). The privatization process in Turkey is currently going on. The Government of the Republic of Turkey privatizes the state economic enterprises through selling lots of securities, public offerings, or a combination of both. The total amount of transactions in the Turkish privatization program amounted to 8.1 billion dollars in 2006, 4.3 billion dollars in 2007, and 6.3 billion dollars in 2008. The state continues privatization process, despite the fact that the reduction of global financial flows, which began in 2008, may entail certain obstacles (Ulusoy, 2009; OECD Economic Surveys: Turkey, 2010). Bureaucratic delays used to be significant obstacles to both national and foreign companies. However, recent reforms have simplified the process of establishment of companies, reduced the requirements to obtain permits, set a single form of registration of companies and enabled individuals to register their businesses in the Union of Chambers and Commodities Exchange of Turkey. Cross-cultural analysis: business cultures of USA and Turkey Generally, two polar opposite styles of management are distinguished, and consequently, business relation cultures: American or Western and Oriental styles. They are fundamentally different in structure of collection and exchange of information, separation and segregation of duties, degree of standardization, coordination and subordination. The American system is characterized by management based on science, individualism and personal responsibility, a clear division of labor, specialization, planning based on the analysis of large amounts of quantitative information. Oriental management system is based on collective responsibility, rotation system, long-term career planning, equation of employees to the company and its customs (Burnaz, 2009; Gupta, 2009). At the same time, in line with the Western style, there has recently distinguished a pan-European, also partly inherent to Turkey as an EU member, with a simultaneous focus on economic and social indicators, such as a guaranteed opportunity for staff development, involvement of employees in decision-making process, the emphasis on favorable climate in the company (Burnaz, 2009; Gupta, 2009). However, despite the tendency to unify business methods and communication standards, we believe that the explicit differences in business culture will remain in the future. Despite the huge variety of business cultures, there are methods to predict certain aspects of behavior of representative of a certain culture. Ones of the most applicable methods are the classification of countries according to G. Hofstedes four variative characteristics reflecting basic differences of cultural values, and contextual ranking of cultures, proposed by E. Hall (Cateora, 2000). According to these theories, the USA is a notable example of a country with a high index of individualism (IDV=91), when a separate individual poorly integrates itself into the group, and strong individualistic mentality is observed with a focus on the importance of personal life and initiative. The Turkish society is rather a society where the mentality of community relations dominates, so it is based on morality, sense of duty, predominance of the interests of the collective over the individual ones, and loyalty (IDV=37) (Table 1). Another important cultural dimension is the parameter of power (hierarchical) distance. Power distance index measures the tolerance of the society towards social inequality, i.e., unequal distribution of power between superior and subordinate members of the social system. The degree of distancing shows the relation of employees to the power of managers. Turkey has a culture with a high index of power distance (PDI=66), and power in Turkey may even be inherited. Here there is a significant difference between the members of the society who are at different social levels and difference in the privileges, which are perceived by the members of the society for granted. In countries with a low power distance index, like USA (PDI=40), the reverse pattern is observed (Table 1). The next quality largely determined by culture is the control of the level of uncertainty, which shows the extent to which members of a cultural community are programmed to freedom of action in unstructured non-standard situations. In this aspect, the USA and Turkey also hold totally different positions. As a country with high uncertainty avoidance index, Turkey (UAI=85) is less resistant to stress, more concerned with security issues and following the rules, which leads to poor perception of change and slow adaptation to new ideas. USA is characterized by culture with low UAI (UAI=46) associated with greater mobility, willingness to take risks, innovation, tendency to rely on knowledge, rather than absolute knowledge (Table 1). Moreover, the USA is rather a country described by Hofstede as the country with masculinity behavior (MAS=62), i.e. dominance, encouragement to competition, high demands, desire for career achievements and entrepreneurship, greed and passion for capital accumulation, lack of caring about others. In contrast, though attached now to the European community, Turkey still belongs to femininity pattern (MAS=45) and the prevailing values are humility and altruism, gender equality, emphasis on serving people, mutual aid (Table 1). Table 1. Indexing USA and Turkey depending on cultural values by Hofstede. Country IDV Ranking by IDV* PDI Ranking by PDI UAI Ranking by UAI MAS Ranking by MAS USA 91 1 40 38 46 43 62 15 Turkey 37 28 66 18/19 85 16/17 45 32/33 * Classification among 53 countries of the world, by 2000. (Cateora, 2000) In addition to the parameters identified by Hofstede, the predominant and characteristic of the culture type of communication is of great importance in the typology of business cultures. On this parameter, all nations can be ranked by the degree of cultural contextuality. Recent studies have revealed a high correlation between high/low-contextuality and the Hofstedes indices of individualism/collectivism, and hierarchical level of distancing (Cateora, 2000). Thus, low-context American culture shares relatively low hierarchical differences and high level of individualism. On the contrary, high-context Muslim culture is typically characterized by a significant difference between the hierarchical levels and low levels of individualism. Therefore, the majority of modern managers, employees of international companies, are more effective in countries with the low-context language, since they are relying on the reports, contracts and other acts documented in writing. But even in low-context cultures, communication is largely dependent on cultural differences (Cateora, 2000; Gupta, 2009). High-context cultures require a considerable period of time before starting the business part of the relationship, because future partners must get to know each other for joint business. For example, if one cannot find time and desire to drink coffee and talk about abstract topics, one cannot advance to the business part of the conversation (Cateora, 2000; Gupta, 2009). Another indicator is the source of power and level of authority, which is a direct consequence of the level of the hierarchical distance, as it combines the effect of the power structure in business with the status and position of manager in the community, depending on the size of the company, publicity, type of property, and cultural values. In Turkey, the decisions are mainly made exclusively by the head of the company, who prefers to deal only with senior executives of other companies. Business here is not between companies or divisions, but between individuals. The latter also means that in case of leadership changes from one side or another, the achieved agreements may lose their power, if trust relationships arent re-established between new top executives of companies. Besides, the decentralized system, common for the U.S., enables managers at various levels to make decisions relevant to their functions, which is not common for Turkey (Ararat, 2008; Gupta, 2009). Thus, the obvious conclusion is that it is necessary for the authoritarian cultures as well as companies with a decentralized power structure to correctly determine the decision-makers, while working with companies in which decisions are taken by consensus, it is important to convince each member of the committee or group. Peculiarities of conducting business in Turkey Business in Turkey is quite difficult to arrange. But the results of registration of the business in Turkey and certain investments can be easily recouped. Peculiarities of doing business in Turkey determine such things as sale and purchase, opening bank accounts, tax system, offshore, ready business, small business and profitability of big business. In general, 2011 will be very important for Turkey. In June, the general election will be held. The current government has been successful in many areas of the economy; although some serious problems still remain. Therefore, opposition political parties should form new political-economic strategies with respect to the above areas. Turkey has to achieve significant economic growth, reduce unemployment, ensure social justice, and resolve tax issues. If it is done succeeds, it will be able to join the BRIIC (Kalafatoglu, 2010; OECD Economic Surveys: Turkey, 2010). The Government of Turkey since 2001 has been implementing a comprehensive program designed to accelerate all the procedures related to investments and attract more direct foreign capital into the country. The national body, the Coordinating Council for the Improvement of the Investment Environment (YOIKK) provides methodological support in this issue. In addition, in 2004 the Investment Advisory Council for Turkey (IAC) was established, whose recommendations serve as a guide for YOIKK, and activities undertaken within the Councils recommendations are published in annual reports of the Treasury of Turkey on the activities of IAC (Keyman, 2005). The government continues to implement legislative reforms, some of which are aimed at attracting foreign investment to Turkey. The draft of National Legislative Network, a project of automation and integration completed the process of developing the technical infrastructure in 2008, designed to accelerate the execution of business cases by facilitating the transfer of documents and transcripts of court proceedings and give the opportunity to file an application online. In addition, the government simplified the access of foreign investors to justice, including legal advice and Alternative Dispute Resolution, supported by the U.S., EU and World Bank (Turkey: Business environment at a glance, 2011; Kalafatoglu, 2010). Turkey made the tax system more convenient for investors as well. In 2006 the basic rate of income tax was reduced from 30 to 20%. The government also cancelled the income tax for foreign investors who own bonds, notes and shares, preserving it for bank deposits and repurchase transactions. In 2007 tax administration established a division designed to manage taxes collection from large corporations (Keyman, 2005). However, the Government of Turkey has not yet managed to implement further tax reforms, including reducing the tax on wages, which is one of the highest among OECD members. The Turkish Government also increased the VAT on leasing transactions from 1 to 18% in 2007. Special consumption tax on alcoholic beverages in 2008 reached 275.6% with the minimum requirements for special tax based on market prices of products (Ulusoy, 2008). Turkish laws affecting the investment climate continues to develop. It guarantees freedom of transfer of profits, fees and royalties and repatriation of capital. This guarantee is reflected in the bilateral investment treaties between Turkey and the United States in 1986, and in some similar agreements, which regulate the unlimited and proper handling of all funds related to investment in a freely convertible currency in the self-regulating market (Treaties and Agreements, Turkey-United States, 1986). Turkey is a member of the International Centre for Settlement of Investment Disputes (ICSID). Turkey also ratified the Convention Establishing the Multilateral Investment Guarantee Agency (MIGA) in 1987. Turkish law provides the confirmation of international arbitration execution of investment disputes between foreign investors and the state. Turkeys is also a member of the WTO Agreement on Trade Related Investment Measures (TRIMS) (Keyman, 2005; Ulusoy, 2008). Turkey investment stimuli system was significantly improved in 2006 to support manufacturing industry, energy sector, and export. General regime of investment incentives suggests tax benefits and, in some cases, the possibility of lending. Turkish Treasury also regulates some issues regarding interest rates on investment loans for small and medium enterprises, RD projects, environmental protection, as well as projects in 50 provinces, where the annual income per capita is below 1500 U.S. dollars. For such provinces, the law provides income tax incentives, social insurance benefits, free land and reduced electricity cost up to 20-50% (Ulusoy, 2009; OECD Economic Surveys: Turkey, 2010). In RD sphere, Scientific and Technological Research Council of Turkey (TUBITAK) and Technology Development Foundation of Turkey (TTGV) deal with reimbursements for RD and capital borrowing. Projects that get such benefits include development concepts, technology research, technical feasibility evaluation, concept-to-design laboratory researches, samples study, test products production, experimental facilities construction, product testing, patent research and design problems solutions. In addition to these incentives, the Government of Turkey provides support for technological development zones, which involves the creation of infrastructure and production facilities, exemption from taxes, VAT, income taxes and revenues, and from customs duties for special IT-sector. Moreover, export stimulating program is focused on RD, market research, and participation in international exhibitions and fairs. In Turkey, no technical requirements for the beginning, implementation and expansion of investment projects are provided. There are also no restrictions to the acquisition by investors of goods from national sources and exporting specific percentage of products. Investors access to foreign currency does not affect exports. There are also no restrictions for domestic companies to own shares of foreign investors for the fact that the proportion of foreign shares will be gradually reduced or investor will transfer its technology on certain terms. There are also no conditions established by the state in terms of the permission to invest, including the location in specialized geographic areas, specific percentage of national resources for the production of goods and services, national shares packages, import substitution, export requirements, employment of the population the investor technically located in, technology transfer and financing from national sources (Ulusoy, 2008; Ulusoy, 200 9; OECD Economic Surveys: Turkey, 2010). The Government of the Republic of Turkey does not force investors to disclose proprietary information or any other kind of information different from the publicly available one during the process of obtaining permission from the supervisory authority. Companies with foreign capital are to send a report on their activities, submitted to the General Assembly of shareholders, the auditors report, and balance sheet in the Foreign Investment Department of the Treasury annually in May. Except for issues relating to openness to foreign investment and transparency of the system of regulation, Turkey provides all the rights, benefits, deductions and privileges available to national capital and companies, as well as foreign capital and companies on the basis of most favored nation regime (for selected countries). For example, American and other foreign firms can participate in publicly funded programs and programs of subsidizing research and development on the basis of national treatment. The Government of the Republic of Turkey has adopted policies and laws that, for the most part, should promote free competition and transparency in business. However, foreign companies in some sectors complain that the regulations are not transparent and understandable from time to time. One should keep in mind that Turkey is an observer, but not a member of World Trade Organisations Commission on Government Procurement. However, Turkey is an actively developing country, which tries to keep pace on all the contemporary European and American innovations. One of the most perspective areas in Turkey is internet and mobile commerce. For instance, recent researches show that mobile marketing has acquired great popularity with the development of technology SMS since 2000 in Europe and different parts of Asia. Over the past few years SMS-messages have become a major advertising channel in Turkey, and many experts even tend to view Turkey as an innovator in mobile marketing (Demirbag, 2008). The vivid example of this success is the experience of the Turkish branch of Pepsi, which in the last 3 years has been one of the most active players using mobile marketing tools. To date, according to the data of Pepsi Turkey, the level of participation in promotional campaigns conducted by the department is the highest in the category. The company uses mobile technologies, because it considers them more effective than TV tool to provide an opportunity for interactive communication with Turkish consumers. One of the campaigns introduced by Pepsi offered consumers wallpapers and ringtones, including the famous song Da Da Da. Over the course of a promotional campaign, users downloaded more than 200,000 ringtones (Tsalikis, 2009). Turkish companies (like Finansbank, BP, FritoLay) proved that simplicity and possibility of immediate gratification are of great importance for the Turkish consumer, and the mobile channel can provide this effect (Demirbag, 2008). In general, the trust of Turkish consumers continues to rise since February 2010, reaching 85.8. This is the highest level over the past 14 months (OECD Economic Surveys: Turkey, 2010). According to the report published by the Institute of Statistics of Turkey in 2010 jointly with the Central Bank of Turkey, the index of consumer confidence amounting to 85.8 points is the highest mark since February of 2009 when it amounted to 87.60% (Tsalikis, 2009). The index started to rise since November 2009, after reaching a record low value of 78.38 points. If the index exceeds 100, it means that consumers are optimistic, and if it equals to 100, it means that consumers are neither optimistic, nor pessimistic, but if the index is below 100, it indicates pessimistic consumers (Aydin, 2006). The report determines the growth of the index of consumer confidence through the increase of the purchasing power of consumers in the current and future period, the general state of the economy and employme nt opportunities in the coming quarter. Conclusion The research has shown that Turkey is characterized by the specific business culture, experiencing the influence of European Union, USA, and its Asian partners. Belonging rather to eastern patterns of business culture, Turkey differs much form the United States in the major cultural indicators, such as indices of power distance, individualism, uncertainty avoidance, and type of business behavior (masculinity vs. femininity). However, in recent years, Turkey demonstrates high indicators of economy growth, openness to reforms, laws adjustments and democratic investment policy, which makes Turkey a favorable business partner. In addition, Turkish policy and legislation on labor, health and safety do not impede investment, although legal restrictions on firing workers may create obstacles to labor-intensive activities in the formal economy. The specific tax policy sometimes hinders investment decisions, e.g. high taxation of beverages, similar to Coca-Cola, hinders investment in the sector. However, serious tax incentives for free trade zones provide incentives to invest in these zones. Similarly, incentives for investment in certain low-income provinces are designed to increase investments in these areas. Nowadays, international credit rating agencies insist that the investment level of the Turkish economy is still not high, but markets do not express much concern. Credit default swaps insuring Turkish securities against default for 5 years, are estimated at 1.84%. And while the Eurozone is struggling with budget deficits, Turkey states huge budget surplus due to the growth of tax revenues. Turkey is considered to be a country of investment grade in the market of credit default swaps after its dollar-denominated bonds started to exceed the bonds of developing countries in Europe largely due to accelerated economic growth. According to preliminary estimates of the Government, the economy of Turkey grew in first quarter by 12%, which allowed the Prime Minister of Turkey to claim that Turkeys credit rating wont be reduced in the coming 6-10 months. Generally, the country retains the trend towards improvement of economic performance, development and innovation, which opens new perspectives for foreign investment, collaboration and partnership.

heroarms Frederick as a Code Hero in Ernest Hemingways A Farewell to Arms :: Hemingway A Farewell to Arms

Frederick as a Code Hero in Farewell to Arms It is the nature of the beast within that fuels our inclination towards conflict and destruction. During the surreal powers of war, life hangs in the balance setting the stage for an elite group of individuals who triumphantly rise above the rest amidst the chaos. As Ernest Hemingway illustrates in his book, Farewell to Arms, the character of Frederick Henry; an ambulance driver, is put to the ultimate test during the madness and atrocity of WWI. His experiences at the front pose a challenge only a Hemingway hero can affront successfully. As the epitome of a code hero, Frederick is a man of action, self-discipline, and one who maintains grace under pressure. Whenever the situation requires, Henry rises to the occasion taking control of potentially dangerous incidents with quick decision leaving no room for second thought. After Frederick is captured by the battle police, he foresees his inevitable death if no action was taken and instinctively escaped detainment. "I looked at the carabineri, they were looking at the newcomers. The others were looking a the colchel. I ducked down, pushed between two men, and ran for the river, my head down. I tripped at the edge and went in with a splash" (Hemingway, 214). Henry witnessed the gruesome executions of the officers before him and knew he was not going to die without a fight to preserve his precious existence. Being a man of action rather than words, was the determining factor which helped him survive this unfortunate confrontation with death. Regardless of the circumstances, Henry used his authoritative position to make sure others did not engage in any threatening positions that could jeopar dize their safety and the safety of others. When one of his ambulances got suck in the mud during a retreat, two sergeants simply tried to abandon the situation but Frederick stopped them in their tracks. "Halt, I said. They kept on down the muddy road, the hedge on either side. I order you to halt. I called. They went a little faster. I opened up my holster, took the pistol, aimed at the one who talked the most, and fired" (Hemingway, 195). The men were given an ample opportunity to obey Henry's commands and by ignoring them, it suggested that they were challenging their superior's authority. Such actions are not tolerated by Frederick as he was once again forced to take the initiative as his character is always compelled to do.

Contrast Between Satire in The Rape Of The Lock and A Modest Proposal E

Contrast Between Satire in The Rape Of The Lock and A Modest Proposal   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although Alexander Pope's, "The Rape Of The Lock" and Jonathan Swift's "A Modest Proposal" are both witty satires, they differ on their style, intention, and mood. To begin, in "The Rape Of The Lock," Alexander Pope uses Horation satire to invoke a light, whimsical, melancholy mood to illustrate the absurdity of fighting over the cutting of one's hair. In fact, Horation satire is defined by K. Lukes as a device that is: " urban, smiling, witty" and "seeks to correct the human foibles." and is further reiterated in The Concise Oxford Dictionary Of Literary terms as: "Horation satire, often contrasted with the bitterness of Juvenalian satire, is a more indulgent, tolerant treatment of human inconsistencies and follies, ironically amused rather than outraged" (101). Thus, Alexander Pope's intentions in writing "The Rape Of The Lock" was to turn an actual incident in which: "A young man Lord Petre, had sportively cut off a lock of a Miss Arabella Fermor's hair,"(Poetry, 211) into "jest ... so that good relations (and possibly negotiations toward a marriage between principals) might be resumed" (Poetry, 211) This type of satire is conveyed through P ope's use of mock epic form. This satire first begins with Pope's invocation to the muses, a higher power, emphasizing that the tragedy about to occur is above mere worldly issues, and a debate that belongs amongst the gods. Hence, Pope writes: "What dire offense from amorous causes springs, / What mighty contests rise from trivial things, I sing-This verse to Caryll, Muse! is due" (English,1110). It is comical that the "dire offense" is the cutting of Belinda's hair rather than a life-threatening... ...gh a twisted, absurd, fictitious proposal to condemn their actions, and thus, hopes to "shock" those involved into social change.    WORKS CITED Allison, Barrows, Blake, et al. eds. The Norton Anthology Of Poetry . 3rd Shorter ed. New York: Norton, 1983. 211. Baldick, Chris. The Concise Oxford Dictionary Of Literary Terms , New York: Oxford University Press, 1990. Lukes, K. B.A. (Hons.) (Alberta), M.A. (Brit. Col.), English. English 424 Section:3 Term 93/3 Class Lectures Sept. 1993 Pope, Alexander. "The Rape Of The Lock". In The Norton Anthology Of English Literature: The Major Authors . Ed. M.H. Abrams et al. 5th Ed. New York: Norton, 1987. 1108-1128 Swift, Jonathan. "A Modest Proposal". In The Norton Anthology Of English Literature: The Major Authors. Ed. M.H. Abrams et al. 5th ed. New York: Norton, 1987. 1078-1085   

Early History Of The Pipe Organ :: essays research papers fc

Early History of the Pipe Organ The â€Å"king of instruments† has a long history, one which can arguably be traced to the concept of a collection of â€Å"fixed-pitched pipes blown by a single player (such as the panpipes)† (Randel 583). The first examples of pipe organs with the basic features of today can be traced to the third century B.C.E. in the Greco-Roman arena; it is said to have been invented by Ktesibios of Alexander and contained â€Å"a mechanism to supply air under pressure, a wind-chest to store and distribute it, keys and valves to admit wind to the pipes, and one or more graded sets of fixed-pitch pipes.† (Randel 583) These early organs used water as a means to supply air-pressure, hence the use of the terms hydraulic and hydraulis. Hydraulic organs were in use for several hundred years before the concept of bellows, similar in concept and style to those of a blacksmith, came into use with the organ. Numerous bellows were used to supply air to the wind-chest, often being pumped in pairs by men. The disadvantages of this method of air supply include the lack of consistent pressure, which leads to inconsistent pitch and tuning; also, many people were required to operate the bellows since there were upwards of twenty-four bellows per organ (Hopkins & Rimbault 35). Also, with organs of this size, the bellows took up large amounts of space, thus forcing the organ to be located in a fixed place, such as a church. Up until the eleventh century (approximately), pitch and range of organs were extremely limited, mainly in part to the lack of a any style of keyboard. Keys of a sort were introduced around this time, though not in the manner we are accustomed to. â€Å"The earliest keyboards were sets of levers played by the hands rather than the fingers.† (Randel 428) They looked similar to large rectangles â€Å" an ell long and three inches wide† (Hopkins & Rimbault 33) and were played by pushing on them with a hand, although some were large enough that one might need to step on them. While allowing no real technical dexterity, they were sufficient to play plain-song and chant melodies, particularly with the use of more than one player. As time progressed, the keys became smaller and more numerous until they began to resemble the modern keyboard (except for range) in appearance ca. 1400. While these large early organs were used in limited fashion in churches, many of the organs of the twelfth and thirteenth centuries were known as portatives or regals. Portatives were small enough to be carried and played by a single