Electronic Sources †Internet Essay

I will research promotional methods on the Internet including leaflets, in which I will look at the distribution of local newspapers to see how far advertisements spread. I decided to use a wide range of sources, as I believe this will give me a more reliable source to draw conclusions and to evaluate. Some information can only be found from one source such as the most popular brand of electrical appliances, which can only be found out by using a questionnaire. Another reason for a wide variety of sources is to allow me to find out information such as markets, which are not catered for by large companies, I will then cater for this market. I will carry out questionnaires or use research already carried out by another company, which will allow me to use textbooks or the Internet. I will group the people on their response to my research in social grades. This will help to create an image of the average wage, and class in the local area. Then I will cater for the group that the majority of people fit into. SECTION 4 RESULTS OF RESEARCH SECTION 5 PROMOTIONAL METHODS RECCOMMENDED I have reviewed all of my results and thought carefully about the recommendations I will give to the business ‘Electrical Retailer’. From my research I have found that the social grade of the local area is C and the average pay is between â€Å"15000-â€Å"25000. The majority of these people do not shop locally, and the main reason is that the local shops do not cater for their needs. This is shows me that I there would be place for me to sell my goods, aimed at social group C. This is because of the people surveyed the majority fit into this group, so it makes sense to primarily aim for them, and then unskilled workers. Also the shop that most of people say they shop at is out side of the local area, but they would shop locally if they had the choice. Source A and B shows the popularity of papers and how often they are read. These bar charts surprised me as I found out that the Spalding Guardian and the Lincolnshire Free Press was attracting a larger readership yet papers tend to be read more daily. This is a factor which I will definitely need to consider as newspaper advertisement is a possible promotional method, however I still believe that I will portray my message to inform potential customers and attract them towards my business. Source C shows a pie chart and my results show the different types of media and their accessibility. Television clearly stood out and then poster billboards on transport. This question told me a lot and played a big part in deciding the type of advertisement to use to promote the business. As part of my competition I looked in national newspapers and on the Internet to search for promotional methods used by Curry’s. Below I have found an advert, which from my market research I know is very expensive and therefore the size of the company is large. Also Curry’s attracts millions of customers throughout the country which is why they advertise nationally instead of locally. I found out that 25 slots a week prime time, which is when the radio is listened to most between 4. 01 – 8. 00pm costs   1000. This company has built up a massive customer base over many years, which is why I have a budget of   8000 for the first year of trading to spend on promoting the business. I think that the best method for me to use is poster billboards on public transport. Even though more people have access to a television, this media is not suitable for my business. I will also use leaflets as this would mean that I could put in coupons for the reader. Also that I should use bright colours in my advert, as my leaflets should have a distinctive shape. I will advertise on the local transport system i 780 per year, for a large advert on the back of a bus. The leaflets that I will produce will cost i 145 for a 1000 delivery, and will be in full colour both sides. Leaflets will contain information such as sales, the different range of stock being sold and prices. Also I will advertise in the local paper each month with a relatively small advert which is cheap. I will change my method of advertising depending on the time of year. This is because I feel that more advertising should be done when events like Christmas take place or the January sales. From my research I know that I need to advertise months before Christmas around about October to benefit. I have constructed a table, which shows how I will budget my advertising costs throughout my first year of trading. A lump sum of money is kept aside in case all goes wrong.

In the Eyes of the Common Filipino Essay

In what ways does Campus Journalism become a good ground for developing Nationalistic Ideals? Maria Blandina Pamaong fondly known by her friends as ‘Inday’ wakes up at four in the morning to prepare her goods and products for her eighteen year old small business. She lives in Capitol Valley just a trek away from BIT Dao. In a 4 kilometer drive with her husband Marito in a tricycle, they carry all their goods all the way to the Tagbilaran Rizal Park and reach there by 6:00am. They stack and arrange thee products neatly for the benefit of passers by. She’s now 47 years old and has been this woman whom I buy the sweetest popcorns and snack from, every time I go to the church across the road. And I’ve been buying from her ever since I could remember. At the same time, she had been a witness of different stories in Rizal Park as far as she could recall when she started. She has four children. All of whom are boys. The eldest, Marito, Jr. , just graduated at BISU MC with the course of something Automotive Mechanic and is now in Cebu. Following him, Marc Anthony is now in Cebu Philippine State College of Aeronautics. And the other two, Matthew and Vincent are studying high school at Dr. Cecilio Putong National High School (DCPNHS). You didn’t think she was some kind of low profile nothing, right? As far as I can tell she was able to send them to school with a 500Php daily income from her small business and their tricycle. To add, ‘Inday’ has worked her way to graduate of Bachelor of Science in Commerce at Holy Name University (HNU). You see, I find her the best person to answer my question above. And it is because she is part of the common ‘pinoy’. She is the witness, the spectator of unwavering events that does seem to shape our ideals today. And she is also the testimony to the positive nationalistic ideals that is either preserved or annihilated. Similarly, her experiences speak of the ideals that she has cultivated and the dreams that were forgotten. For instance, she has encountered many young Filipinos dating in their vulgar exhibit of Public Display of affection (PDA). Many of these students are in their school uniforms. They go frolicking as if they’re proud that they’re doing it while they’re from a catholic school. She has also bared the irresponsible littering done by many. They cast trash as if it was nothing harmful. In other occasions, she finds joy among volunteers who are very cooperative especially towards keeping the park clean. They have also blessed them with gifts and packed lunches especially during Christmas season. She is glad that thee people are compelled to share what they have gained. And when I reached to that question, she was assured of her answers. First, she shared the nationalistic ideals she adheres. She enumerated hard work, respect, self-discipline and self respect as the ideals she yearns for everyone who has neglected them. Afterwards, she said that the affectivity of journalism as a ground for developing these ideals will depend upon the people. Will they do something after they’ve read an article like this? Will they respond for the greater good? She even said that when those who see the signs like â€Å"keep off the grass†, they will have different reactions. The other one would probably follow it and another wont. Likewise, she agrees that campus journalism is a good ground for the development of nationalistic ideals. â€Å"Maayo na lang ng nay naningkamot†, she affirms. We both agreed that it does become an excellent ground by reminding and guiding us into noticing the ideals that we should regain. People will always respond to these guides in different ways. Just like her children, they answer differently to her concerns. She says that with higher technology among the new generation, it is indeed great. It is absolutely immense to have journalists’ and campus journalism to wake and endorse the ideals that we’ve grown to and may have been lost. It is amazing too that this came from her. All this is from a persistent vendor, under a coke tent in Rizal Park just across the St. Joseph Cathedral. And that this lady, whose hobby was reading romantic and horror books, looks forward. She positively looks forward for journalists who will write for the betterment of the Filipino nationalistic ideals engraved to every Filipinos mind and heart.

5 Ways to Make Your Resume Stand Out

5 Ways to Make Your Resume Stand Out Human Resources Associates, Recruitment Agents, and Hiring Managers are bombarded daily with resumes. Realistically they do not have the time to scour through every single resume reading about your special talent, or your favorite hobby. Because of the limited amount of time these professionals have they are always on the lookout for ways to weed out candidates rather quickly. Shockingly, some hiring managers can simply give a single glance to a resume and decide whether it’s a ‘yes’ or ‘no’. So, it is very important that you make those few seconds count, and possibly land in the forefront of thousands of competing candidates. Here are five ways to take your resume to the next level. Make sure that your resume is rid of any errors and that the readability is simple and easy. Making the decision to use an artsy resume template or something exorbitant is the first door to easy rejection. Remember less is always more and simple triumphs every time. Most often, reps equate typos and errors with laziness and the last impression you want to convey is laziness. Use your resume to tell your story. Your resume is a snapshot of your dependability, work ethic, work patterns, etc. Control the narrative and make the story count. You can do this by displaying your professional experience, accomplishments, skills, talents, and relevant knowledge for the job you are applying to. The trick is to make it long enough to tell your story through growth, promotions, and advancements. But once again you want to make it short enough to be able to obtain the information in one glance. THE COVER LETTER IS NOT OPTIONAL. A cover letter is a auxiliary tool for the resume, while many of us think it is useless and optional it could really be the deciding factor behind whether you advance to the next step or not. Unless the hiring manager explicitly says to ignore the cover letter then take the time to write and customize one. Include enough buzzwords and keywords pertaining to your intended industry. Buzzwords are meant to describe your capabilities and demonstrate how you are a better fit for the position. Some examples include budgeted, compiled, facilitated, merchandised, resolved, or upgraded. But be careful to not include some of the overused buzzwords such as, specialized, leadership, excellent, creative, or experienced. Use a header. The header will be the first thing that a hiring manager may see and it’s a statement that should typically be in caps presenting important information rather quickly

Aristotle and the Appeal to Reason,the author refers to topos Assignment

Aristotle and the Appeal to Reason,the author refers to topos - Assignment Example Topoi are referred to various categories that help to delineate different relationship among ideas. In those important group of â€Å"topoi† within the Rhetoric, certain instruction for arguments are contained that does not pertain to a certain form but it come with a certain predicament. While those â€Å"topoi† material are still used in argument building, there is also implementation of â€Å"topos† in the context where the non-argumentative persuasion is implemented. Modern writers and students widely use and are benefited by the topos. The topos in the present context is used for placing on things such as scientific facts, statistics and various other hard evidences. Classical rhetoricians viewed topos as the area of investigation and inquiry which is envisaged in the present context purely in the domain of logic. Topos is used in present academic domain to develop syllogism, find contradictions and cater various needs of logical development and inquiry. A good argumentative essay has number of benefits and positive aspects. It helps to come to a conclusion through logical interpretation and syllogistic contention. The framework of an argumentative essay is always strong. There are always less lacunas or vague propositions in an argumentative essay. There are logic and space for points on both the sides. The book â€Å"To the Point: Reading and Writing Short Arguments† is a series of essays that presents such strong argumentative and short essays that cater issues ranging from cell phones to terrorism. This is also an effective point that can be displayed for the support of the argumentative essay. Argumentative essays can be written on any facets of life and can cater a wide range of topic under broad heads. Affirmative or negative essays limit the space for cognition but with argumentative essay more and more cognitive ideas can be implemented. Since the ancient period, the arguments

Madagascar Rainforest of Atsinanana Research Paper - 1

Madagascar Rainforest of Atsinanana - Research Paper Example The Madagascar Rainforest of Atsinanana is â€Å"critically important for maintaining the ecological processes which have resulted in Madagascar’s unique biodiversity† (African Natural Heritage, 2009). There is a high degree of endemism, that is 97% of the species of animals existing in these moist forests are found only in Madagascar, including 25 species of lemur. The national parks protect two-thirds of the island’s mammals. According to Ferguson (p.135), â€Å"80% of the fauna and 90% of the flora on the island are found nowhere else on earth†. Thus Madagascar’s label as a ‘biodiversity hotspot’ indicates its importance for conservation.    Thesis Statement: The purpose of this paper is to investigate Madagascar’s Rainforest of Atsinanana, assess its ecological value, identify the ecological uniqueness of the plant and animal life, examine the rainforest’s biodiversity, the human intrusions threatening the area, identify the existing safeguards and further conservation and preservation efforts, determine how individuals can help preserve the diversity of the area, and the losses that would be incurred if intrusion were to go unchecked. Madagascar is the world’s fourth largest island. The Rainforests of the Atsinanana are mainly related to the steeper terrain along the eastern escarpment and mountains of Madagascar. The relict Rainforests constitute a protected serial property composed of the six national parks distributed along the eastern side of the island. This property is composed of a representative selection of the most important habitats of the unique rainforest biota of Madagascar. These include several of the endangered and endemic plant and animal species (UNESCO, 2011). The region also has a distinctive cultural history and beautiful beaches (Ward, 2010). The relict rainforests are significant ecologically, maintaining biological process which are vital for the survival of Madagascar’s unique biodiversity. The country’s

Leadership in an Organization Essay Example | Topics and Well Written Essays - 2000 words

Leadership in an Organization - Essay Example The leadership style involves the cooperation of both the leader and their followers in making some decisions. Many leaders apply democratic leadership which is closely related to participative leadership in so far as leadership engagement and decision making are involved. There are several advantages associated with participative leadership, of which the key ones include the possibility of achieving fast growth through innovation and creativity, high motivation among followers, and ownership of the decision and work, which, in turn, leads to greater cooperation and higher chances of success The paper will discuss the participative leadership style focusing on its application, advantages and disadvantages. The paper will further discuss the effects that good and bad leaders have on their subordinates before giving recommendations. Participative Leadership Participative leadership involves working together with team members in decision making. This, however, does not mean that the lea der involves the team members in making all key decisions. Participative leadership is essential especially when creativity and complex problem solving are part of the mix. Participative leadership is founded on engagement and respect as noted by French, Israel, and As (1960). The assumption made by participative leaders is that when people are involved in decision making, they get to understand the issues involved with respect to those who have to make the decisions. Yet again, the leadership style is founded on the assumption that people are more collaborative and less competitive when they work together to achieve joint objectives. Furthermore, when individuals work together in making decisions, they have greater social commitment to one another, which essentially raises their commitments to the decisions that are made. The participative leadership style constructively focuses on exploiting the energy that resides in every human to human encounter (Martindale, 2011). The leadersh ip style may be thought of as an advanced form of democratic leadership and is associated with high effectiveness considering that it builds community, embraces diversity, and establishes shared responsibility. Yet again, the leadership style heightens personal and collective learning which often results in effective growth and development. Participatory leaders use interactions within the organization to create meaning, purpose and growth even as they transform the organization. As opposed to autocratic leadership, participative leadership involves all people in the decision making process including peers, superiors, subordinates and other stakeholders (Martindale, 2011). Given that leaders work in various environments with various demands, they engage in participative leadership at varying levels. While some leaders may be highly participative, others may be moderately or even less participative. Some of the advantages of participative leadership are as follows. Participative lead ership is essential in the motivation of employees (Stogdill, 1948). The motivation that comes with participative leadership is seen in respect of the fact that when employees are genuinely asked for advice by their superiors, they feel valued. Furthermore, when employees are involved in decision making, they feel honored and actually embrace the work that they do to a greater extent as they feel being part of it according to

Research Proposal Essay Example | Topics and Well Written Essays - 2500 words - 9

Research Proposal - Essay Example It is in this way that the dual nature of the data demanded will be taken care of. However, it should be pointed that on the basis of the literature review, it is established that low bone content is associated with sedentary lifestyle. A good number of high school students have been found to suffer from a number of deformities or anomalies. The low bone mineral associated with a number of the school population has been attributed to the nature of lifestyle that these people lead. It is found that sedentary students are more prone to this condition as opposed to athletic students albeit on the basis of this study. Through the use of both quantitative and qualitative approaches of data collection, a research is conducted to confirm the veracity of the statement or deny it. On the basis of the literature review, it is found that indeed sedentary students have less bone mineral concentration when compared to the athletic students. It is also found that low bone formation or content does have an adverse effect on the formation of the body skeleton. In turn, poor skeletal formation is known to lead to overall body malfunctioning. Hoch et al. (2009) claims that a substantial number of high school athletes (78%) and a surprisingly high number of sedentary students (65%) have one of or more components of the female athlete triad. The female athlete triad is a co-morbidity condition which refers to an Eating Disorder (low calorie intake), Amenorrhoea (menstrual abnormality) and Osteoporosis (low bone density) (Shamley, 2005). The scope of this research proposal is to investigate among collegiate females if the decline of bone density is strong correlate to a sedentary life style. It is thus presumed that the more sedate an individual is the more their chances of developing the condition. Hoch et al. (2009) found that sedentary students had a bone density lower than student athletes. The assumption is

At the instructions box Essay Example | Topics and Well Written Essays - 500 words

At the instructions box - Essay Example ERM’s role within organizations is the provision of a reliable framework under which the methods and the processes essential in the management of risks are outlined. Expounding the same, it is a reliable tool expressing clearly the organizational objectives putting into consideration a balance between the potential risks and their rewards (Barton et al., 2002). In its capacity, the primary importance of ERM in business premises is the provision of an assurance that eventually enables organizations to effectively control the risks and maximize opportunities. As a case example risk management at PricewaterhouseCoopers (PwC) reveals that if done and managed effectively, ERM impacts significantly in value addition, sound response to change as well as maintaining a steady improvement and enhancing adequate response to changes (Simkins & Ramirez, 2008). Although it cannot be quantified numerically, the assumption of ERM inclusion in any organization is expected to have a negative impact since a robust framework that decisions can be based upon is not provided. In turn, risk management becomes a challenge, as there is no reliable tool to balance and mitigate the process. Internal audit relevance in enterprise-wide management is embedded on three categories of roles, which are distinct, and the executive should remain aware of. The first category concerning ERM embarks on assurance, followed by risk management evaluation while the third category involves the management review of the key risks (Institute, 2004). As an indispensable part under ERM, internal auditing serves as a consultant and in turn; the physical duty to manage risks is left as a management’s responsibility. The relevance of the distinctions is providing a controlled process under which the management will be helped to set up and improve the crucial processes. It serves more of an advisory as opposed to actual risk

Contemporary leadership issues Research Paper Example | Topics and Well Written Essays - 1500 words

Contemporary leadership issues - Research Paper Example Effective leaders are able to influence employees, organizational departments and teams to work towards an organizational goal of outperforming their competitors. Multinational companies operate under different external environmental factors and employ people from different regions across the globe. The leadership must therefore motivate and influence the diverse employees towards a collective organizational goal in different regions (Tayeb 14). Nestle company is among the most successful companies that has been able to influence its employees to forego their cultural diversity and goals to adopt the company’s cultural practices in a vibrant business environment across the globe. This paper will critically evaluate nestle company in regards to its products, operations, culture and leadership. Company Analysis Nestle is a leading international company dealing with dietary, health and well-being foods and beverages. It’s headquartered in Vevey, Switzerland and runs over 4 60 production plants in 83 nations across the globe and employs over 330,000 staff from all nationalities. The company’s history dates back to 1866 when Henri Nestle launched the first products to save a neighbor kid. Growth of the company is based on nutrition, corporate culture, flexibility and international diversity. In 1905 the company merged with Anglo-Swiss Condensed Milk Company to form Nestle and Anglo-Swiss Milk Company (Zehnder). Over the years the company has launched different nutritional products. The company’s brand mainly consists of food and beverages for all individuals including those with specific health requirements and includes baby foods, nutritional cereals, water, chocolates, coffee, confectionary, dairy products, cold and hot drink products, ice-cream, foods, frozen foods, healthcare nutrition, and pet care among others (Nestle. com). The main objective of the company is to improve the quality of life of its customers by offering quality and n utritious food products as well as the lives of its employees and other stakeholders by adjusting to the dynamic environment whereas its basic values of integrity, fairness and appreciation of people’s health remains the same. The company has a management strategy that ensures diversity, accountability and professionalism across all levels of management. This is portrayed in their executive board of directors that consist of 13 members from nine different nationalities while its headquarters employs people from almost a hundred countries (Zehnder). CEO Bio Paul Bulcke is the current chief executive officer of Nestle Company (Annual Report 2012 6). He was choosing to this position in April 2008 after working in the company for thirty years. Paul Bulcke was born in the year 1954 and joined Nestle when he was 25 years after working for another company in the position of financial analyst (Zehnder). He served in various management in operations, marketing and management positions before being appointed to lead nationwide operations in Portugal in the year 1996, in the year 1998 he was the leader in Czech and Slovak regions and in the year 2000 he was moved to German. During his tenure in these regions the

Global Warming Research Paper Example | Topics and Well Written Essays - 500 words - 1

Global Warming - Research Paper Example Global warming can be referred to as indisputable and continuous increase in the earth’s temperature. Oxlade defines global warming as â€Å"increase in the temperature of the earth’s atmosphere† (4). Global warming has been linked with natural and human (anthropogenic) causes. However, little attention has been given to natural causes and scientists and environmentalists have mainly focused on human causes. Scientists have established that increasing accumulation of greenhouse gases, especially carbon dioxide, in the earth’s atmosphere is the main cause of global warming. Industrialization era has seen much increase in the concentration of carbon dioxide in the earth’s atmosphere. Humans are the main emitters of carbon dioxide through activities that involve combustion of fossil fuels (Haldar 10). There have been massive carbon dioxide emissions from industry, agriculture and transport sectors. Even lighting systems in homes that use fossil fuel have contributed towards global climate change. Moreover, increasing human population has led to deforestation for to create settlement areas and expand agricultural lands. Trees are known to be important for carbon dioxide sequestration. When trees are cut, forests, which store huge amounts of carbon dioxide, cease to be there. This means an increased amount of carbon dioxide that escape into the atmosphere. The impacts of global warming are already evident across the world. Global warming is having serious implication on human health, global economy, and environment. The temperature of sea and oceans are constantly rising and coastal flooding is becoming more common than ever (Haldar 24). Heat waves are becoming a common phenomenon and many places around the world that were once agriculturally productive are turning into deserts (Gupta 24).

PP0126 Learning Arena As A Learning E Essay Example for Free

PP0126 Learning Arena As A Learning E Essay Medical Assistant profession is only known in Malaysia. It is part of the medical profession creates by the Ministry of Health, Malaysia in the sixties to overcome the shortage of medical officer in the country. We need to go through three years training program conducted by our Ministry of Health in order to be a qualified as a Medical Assistant. My speciality is in Emergency and Trauma care management, with sixteen years working experiences in the Emergency Department (ETD) and currently attached to the ETD in one of the hospital located in central region. In this assignment I will discuss and explore how practice arena can assist in learning as well to identify the learning opportunity available for learners and how I integrate my professional role to develop health care profession competency. My focus will be on the factors of physical and social climate and how does it affect learning in my practice arena. Based on the theories of humanism and Androgogy compare with the concept suggested in the literature, I will come with my recommendation on how I am going to promote my practice arena into a more conducive learning environment. There are few factors or element that can affect or influence learning environment. The most important elements are physical environment, social climate and learning opportunities (Ministry of Health Malaysia, 2006) that I am focusing now. Discussing about the physical element, resources are among thing that we should considered within the placement. Ileris (2011) claimed the variety of opportunity and situation offer to learners is the most significant factors influencing the quality of practice arena as 1 learning environment. He further quotes that difference type of workplace offer different  learning environment with different learning opportunity. The emergency and trauma department or my practice arena cover one whole block and the facilities and services available encompassing a wide range of emergent trauma and non trauma condition, from the critically ill or severely injured to those with minor ailment. The scope include pre hospital care services, resuscitation and stabilisation, diagnosis and definitive care management, one stop crisis centre and medical coverage. The facilities available are dividing into zone ranging from a critical to  a non critical zone where patient management are triage according to the severity of illness. There are three main zones, one observation bay equipped with 5 beds, a procedure room for minor surgical procedures and a sterilisation unit for collecting and receiving sterile item from the central sterilisation department. Each zone or treatment areas are equipped with standard equipment for it functionalities inclusive of an emergency trolley, cardiac monitor and defibrillators, portable ventilators and airway management, radiography machine, ultra sound machine, electrocardiogram,  refrigerator and blood analyser machine. It provide a wide range of learning opportunity to learners and students to develops their skills ,knowledge and understanding of the role and function with the organisation( Evan et. al, 2006). However all these equipment needs speciality and skills to be operates and 2 learners need period of time to get familiar with the equipment. The department need to send learners for user training and courses before they can handle the machine. My practice arena is amongst the busiest place in the hospital compound. Even worse  when facing the incidence of mass casualties where every staffs busy with their own task. However it doesn’t mean that they have no time with the learner. They are actually a good role model for learner where they can work and learn at the same time. They are willing to shares their working experience, skills, knowledge and ideas with student or learners even though they are very with their tasks. In fact chaotic working environment is rich for learning because of large volume of patient of varying acuity and learner will take responsibility of their own learning, identifying gap in knowledge, seeing feedback  and working toward closing these gap. (Goldman et. al, 2009) Every zone is fully air conditioning and furnished with patient’s beds, trolleys and wheelchairs. We also have an access to internet and intranet where Learners will have the opportunity to access the heath information system, interaction between the instructors and as well among learners as it is the key point for good practice and learning expectation for each area (Severs and Pearson, 1999), (Ileris, 2011). But there are limitations as some of the equipment and facilities only can be use by professional  and expert and the use of internet has been block by the management from being access in an improper way and only involved with certain website, this may lead to frustration and conflict to extensive use in workplace learning (Ileris, 2011). We also 3 have teaching room or a seminar room with selection of books, journal and handout available which is accessible to learners. Apart from the facilities above my placement arena also have 2 unit of type A, 3 unit of type B and 5 unit of type C ambulances. They are all equipped with standard equipment and also link by the radio communication services. In order to be part of the ambulance services team, learner need to undergo basic training on the basic equipment available inside the ambulance and how to use radio communication system. They are attached with qualified personnel as a mentor who is in charge of the ambulance services. For the convenience of every staffs, student and even public, my placement arena offer excellent facilities such as rest room with television set, tea room and pantry, accessible wash room and toilet, emergency fire exit with fire extinguisher and waiting area provided with chairs and queue number system. Quinn (2007) states that this basic needs make learner feel secure and comfortable and enable them to concentrate in their learning. Nevertheless my placement area doesn’t have any skill laboratory where student can practice their skills and knowledge. However the higher management has planned to set it up in few years time for the benefit of all parties. 4 My practice arena offer a placement for student nurses, newly graduates medical assistant and medical students doing their internships and housemanship program from the nearby colleges and higher institution. In fact the facilities has been gazetted as one  of the teaching hospital by the government and the Ministry of Health Malaysia as a whole. Learners and student will need to be introduced to the new environment to get them off to a good start by establishing a sense of belonging, creating a welcoming learning environment, supplying information that will answer their question and removing any uncertainties once they reporting themselves for the placement. Gopee (2008) stated this as an essential and effective when new experience are linked to prior knowledge where it begin with familiarisation with the clinical setting, clinical specialism,  get to know with mentor and staffs and feeling that they are part of the team inorder to meet the learning needs and achievement of their practice objective. The availability of the multidisciplinary staffs ranging from the higher level management and clinician to a well trained paramedics (Goppe, 2008) form the basis of inter- professional learning and will be an advantage for the student to learned and adopted as their role model and mentors. West et. al (2007) highlight that the practice is not only the environment where services is delivered to client but also a learning area where  future and qualified practioner continually utilise the opportunity provide to them as an experience to facilitate their professional development. 5 It is an effort of every personnel to create the practice arena into an interesting and conducive place to learn. Fox (2009) describe learning environment as a place or setting where learning occur. This include physical setting, interpersonal and instructional characteristic that influence learner’s performance. The nature of learning environment is important in establishing an expansive learning area (Evan et. al, 2006)  but sometime it is difficult to achieve as to some leader it is not a priority and therefore there must be a balance against priority in order to improve learning. Hand(2006) suggest that placement should be of higher quality accompanied by improved teaching support to help student gain better practical skills. But a high standard ward with rigid task allocation, with hierarchical system exist are unlikely to meet student learning needs (Fretwell, 1980) Relationship between manager and subordinates and vice versa is another important aspect of social climate in learning environment. Hand (2006) stated that mutual respect, integrated and valued student, manager’s commitment, interactive communication, motivated employers, supportiveness and openness are among the element that contributing to a conducive learning environment. Chan (2001) highlight that inter personnel relationship between staffs are crucial in order to develop a positive learning environment. Hand (2006) described the relationship between teacher and learner must be genuine, non- threatening, lasting relationship and encourage learner to give feedback in order to promote learning and Nolan (1998) found out that learning  desire will reduce without supportive from learning arena. 6 My unit manager is very supportive and committed person, caring attitude and openness especially toward professional development, friendly, approachable and knowledgeable. He motivates the staffs by sending them for courses, workshops and seminar to upgrade their skills and knowledge, counselling and indirectly benefit student placement in the areas. I believe he is a role model in my placement areas. The success and fall of the placement as a conducive learning arena depend on the management, leadership style and the relationship which exist between the people, the  manager and the goals in the organisation (Weir et. al, 2010). Inorder to develop a positive learning environment, there must be a positive management style and interpersonal relationship among manager, staffs and learner. Fretwell (1988), Pembrey (1988) described ward manager as a key figure in the organisation in establishing and maintaining a ward atmosphere conducive learning environment and patient care environment as well. Practice area learning are mostly student centred learning where learner and student needs to participates and involve themselves in the activities design in the practice  area. Self awareness is therefore very important and Cook (1999), mention that many nurses educationist are focused on self awareness to get the learning opportunity in the practice area. In this way student are able to make judgement of their own and identify their strength and weakness in consistent to andragogy approach as self assessment which help them to develop awareness of their own standard of practice (Chambers, 1998). This can be in the form of formal and informal learning activities. In my placement area, student or learners will have the opportunity to involve themselves in  7 discussion, case presentation, in house courses and continuous medical education which is plan weekly for every qualified personnel. For pre registration student this is a good chance to get new ideas, knowledge and skills and for post registration it is professional refreshment. Spouse (2001) clarified that knowledge quickly become outdated as rapid pace of technology and to be more effective this continuous professional development should be carried out under the guidance of experience and knowledgeable colleagues with the evidence of attendances. The collaboration of one  department with other organisation and between unit and section in the department should be considered as one of the factors that influencing the provision of good experience within the placement. This is because exchange and sharing of ideas between these two different organisations happened to achieve the same goal. We have been discussed many factors influencing learning in my practice setting such as physical environment, social climate and learning opportunities available in my practice setting and this will definitely give a better output toward learning environment  in the placement arena. Although I have identified many of the learning opportunities but there are some limitation on the implementation especially on the resources. I have made some recommendation to be bringing forward to improve the placement arena in future. I believe that this can be fulfils if the higher level management, training institution, mentors as well learners themselves is really committed to make changes toward the excellence learning environment. To make the process going smoothly everybody should take parts and plays their role accordingly.

Early childhood education Essay Example for Free

Early childhood education Essay In a childcare setting the practitioners has an important role in supporting children. In a childcare setting the practitioner needs to help the children learn and achieve their full potential in their development stages; they must understand where the children are at in their development and know what they should be trying to achieve next, the practitioner can do this by spending time with the child and learning what the child can do and what they are struggling with so then they can plan activities to help the child with what they are struggling with and help them achieve their next stage of development. As a practitioner youve got to think about if the child is ready to be achieving the next stage of development because if they are not ready then it will be harder for them to do it; when a child achieves something new that they have not done before it is the practitioners job to praise them so they will feel like they did something good and will feel like doing it again as they like being praised for it and having that attention. Practitioners must make sure that all children in the setting are safe and secure; at all times children must be supervised, at least 1 of the staff members must be qualified in each room and their must be at least 2 members of staff in the room so if you need anything you can go and get it without the children being left on their own. To keep the children safe you must make sure that all dangerous objects and equipment are kept out of sight of children and make sure if it is equipment outside such as climbing frames or slides etc. that they do not go on them, you must make sure before the children go outside to play that you check whether all the playing equipment is safe so their wont be any accidents or injuries and if it is dangerous weather such as raining or snowing you must not allow the children on the equipment that they could injure themselves on. at my previous placement in the playground their was some monkey bars but in certain conditions when it was raining or snowing this piece of apparatus where not in use and all the children were told they could not use it; they did this so that none of the children would go on it and slip and injure themselves. When children first start the setting the practitioner has to make the child feel safe and secure because if you welcome them and you are warm and comforting they will feel more comfortable in the setting and wont mind leaving their mum and dads and will want to stay their and play with their friends. it is important that you work in partnership with parents because the parents know their child better than anyone, this allows you to find out what the childs likes and dislikes are and if you have good communication with the parents you will know what to expect the child to be like in the day whether they are upset or happy or they might need a sleep as they didn’t have much the night before, when you work with their parents you can find so much about the child which will help you later on and you can talk about the child about how they could help them develop if they are struggling or if they need advice on how to potty train them. (see appendix 1) E2 Many families have to deal with change in their lives and they usually have the support of their families to support them through these changes. Many families face daily issues that affect their family life and often need help to sort them out. These issues could be financial difficulties; all families have a lot of things to pay out for such as housing bills, care provision for their child and food etc. if the families cannot pay for this then it can be very hard on them if they dont have the correct support of their families and organisations as they could not have enough money to keep their house or to buy food and clothes for their child, families could support them with this situation by helping them out with buying stuff for the child for example a few extra clothes, food etc. , but also if the family also cannot afford this there is organisations you can go to within your community that helps in these situations such as food banks. Another issue is employment; if a member of the family loses their job then it can be difficult as you will not be getting enough income as you usually would and will be harder to provide for the child or if the mother wants to go to work and earn some extra money and not just be at home then it could be difficult if both the parents/carers work as you have to find provision for the child and can be difficult if you cannot afford to put the child in the nursery, families can support you with this as you can ask them if they can have the child for a bit some days whilst you are at work or you can try and get government funding at a nursery so you can take them in maybe in the morning depending on when you work and get another member of your family to pick them up if you are unable to. Many families go through divorce and separation and it can affect the family in so many ways; if the two parents separate then their will not be as much income so they will struggle in paying on everything and also may not have somewhere to go straight away so they might have to go and live with some of their families and will be cramped. There are certain organisations that can help you with these situations, you can go on the council list and they will try and find you a place as soon as possible as you will be classed as homeless and you can get housing benefits or benefits as a single parent. There are different types of family structures and it depends what structure you are in with how much support you will be getting not just with family but organisations within you society as well. Parents whose families are married will not need as much support as they will be getting more income and can get support of each other but they will get some support if they need it. when the child is being brought up by a lone parent then they will get support by all their family as they might need help to look after the child when they have something to do or has to work; when a parent is bring up the child on their own then they might be struggling financially as they will only be getting their income and no one elses, if you are a single parent then you can claim money for being a single parent to help you out a bit more. In reconstituted where only one adult is the biological parent to the child and where there may be children who may have different biological parents; in this family they will have the support of both families and will still get benefits to help them out with money. All families need support at some point in their life and there are many organisations and self help groups that can provide this support and there are many different settings where you can take your child and they will be cared for such as respite care, holiday play schemes, parent and toddler groups, schools, workplace nurseries, child minders, pre-school, after school clubs, residential care, day nurseries and creches. There are four different types of sectors that provide care and education for children which are: statutory sector voluntary sector private sector independent sector A statutory sector has to be there by law and is funded by the government. Local schools is an example of a statutory sector, they have to be there by law and gets funding by the government so they can afford all the equipment and everything they need to run the school. Schools look after children from the age of 5-11 years old; they follow a set routine. Foundation stage covers EYFS and year 1 to year 6 covers the national curriculum. Schools are open from 9-3:30 from Monday to Friday. Schools are closed in the holidays such as Christmas, Easter, summer and half terms. Schools are located all over in areas easy to access so it is easy for the parents to drop and collect the children off at their school. In all schools there is always enough space for an outside area for example the playground and an indoor area where they can do P. E activities. Local schools can be adapted when needed for example building ramps for people with disabilities so they find it easy to access the school. Schools also provides snacks for the children which are healthy such as fruit and vegetables to provide them with some of their five a day. they should also have toileting times such as before they go out for break or before dinner. Statutory schools are free apart from paying for school dinners, school trips and some snacks. The aim of a statutory sector school is to provide opportunities of education for every child and to support their learning and to help them in areas where they are struggling. They also aim to provide a safe and secure environment to keep the children from harm. Another aim is to provide social opportunities for the child for example learning to make new friends, learning to socialise with people, learning the difference between adults and children and learning to respect others. It may also provide opportunities for the family as they will be meeting other parents and socialise with them and get support from them if they need it and also they can find different services through schools to help support them. A voluntary sector are provided by organisations such as charities. Volunteers and paid staff provide services in the same way as in the statutory sector. mostly all their fundings come from donations from others. Mother and toddler groups, brownies and pre-school groups are apart of this. Mother and toddler groups are usually for children aged 2-4 years. Mother and toddler groups are usually open between 9-11:30 in the mornings or 1:30-3 in the afternoons. These kinds of organisations are usually placed in a church or community hall. The staff at these groups are usually parents themselves but the person that runs the group has to have a level 3 qualification in childcare. The group may ask for a small donation each week to cover the cost of booking the hall and also for lighting and water bills. The area where the group is located in may not have an outdoor play area for the children to play in. The group should also follow the EYFS Curriculum where children will learn through play and the space may also be Ofsted inspected . The main aim of a mother and toddler group is to provide short term care so the parent or carer gets a little time to themselves in case they need to get anything done and it also gives children the chance to develop their social skills and to make new friends. Another main aim is to get children ready for nursery. Also it provides opportunities for parents or carers to meet new people whilst helping out with the organisation or just dropping the child off at the group; this gives the parents someone to talk to about their child and if they need advice they can talk to someone. A private sector is where you have to pay extra to try and get their best out of their childs education. When you use a private day nursery you are charged for using them, you are approximately charged ?150 a week to use these services, but at some nurseries they offer free government funding for parents who cant afford to keep taking their child there. Nurseries are normally open from 8am-6pm all year except from bank holidays. At nurseries they look after children aged 6 weeks-5 years. They provide all meals including breakfast, snacks, dinner and tea. They also have sleep facilities, indoor and outdoor play areas for children to play in. The building may not of been purposely built to be used for a nursery but can be adapted for the children to provide their size abilities. All the members of staff will be fully qualified, managers and room leaders must be level 3 qualified. Ofsted will come and inspect the building and the staff to make sure it is safe and also to check whether they are following the EYFS curriculum. The aim of a private day nursery is to provide safe and secure environments for children to keep them from harm and to make them feel comfortable in the setting without the parents being there with them. it also gives the children the opportunity to build their social skills and make new friends. Another aim is to provide a stimulating environment with bonding sessions between the child and their key worker. Whilst the children are at nursery it gives the parents the chance to get a job and earn some extra money. E4+C The childrens act 2004 goes on about the rights of the children. This act is concerned with families and the care of children, local authority support for children and their families, fostering, childminding and day care provision. The children act is really important because it says the importance of putting the child first. This act states what is best for the child must always be the first consideration; when caring for children you must always think about what is best for the child because in all situations the child must always come first and you have got to think about how the child is going to react about situations they don’t like, youve especially got to think about the child when it comes to activities because you have to think about where the child is at and got to adapt the activity to suit their needs. It also states that unless the child is at risk or harm, a child should not be taken away from their family without the families agreement; children should never be taken away from their family because families the most important people in their life, the only reason you should take them away is if you have concerns about the child that they are not safe then you would have to contact other services such as social services and get the situated observed. Courts must put the children first when making decisions; when making decisions in court such as who gets to look after the child the mother or father you have to think about who the child would be best looked after with. There are five outcomes for children that the childrens act 2004 talks about. (see appendix 3) In Health and Safety at Work act employers must make the workplace as safe as possible; when working with children you have to make sure all the workplace is safe and none of the children can injure themselves or get hurt. Before the children goes outside to play a member of staff must go out and check whether all the equipment is safe and not broke so the children cant hurt themselves on them. All dangerous equipment or substances must be kept out of all childrens reach so they can not harm themselves on them and all plug sockets must have plug guards in to stop the children from putting their finger in them and all plug sockets must be turned of at all times when not being used. you must decide how to manage health and safety in the setting for example doing a written policy on how to make sure none of the children get hurt and how to keep them safe and healthy. All employees must work safely; if you are given guidance about how to use equipment you must use it that way and no put anyone in danger. E5 E6 When working with other professionals it is important to respect and value the knowledge of other professionals because everyone has better knowledge in certain areas and if you have concerns about something and you are not sure what to do then you could go to other professionals and ask for their opinions such as if you are having concerns about children if their acting a bit strange and you think they are in danger such as at home they are being hurt as they have got some strange markings or bruises appearing then you can take it to other professionals and see what they think and they can take it into their hands and look into it; they can observe the child closely to see what they actually think and the two professionals can work together and keep a close eye on the child and keep exchanging information so it works out best for the child in the end and to put them out of danger. You have got to have good communication skills whilst working with different professionals as you are working with different professionals all day and you have to communicate with them and share information with them for example teachers and teaching assistants work together all day, they share the class such as when doing phoenix or numbers they have half the class each depending on where the children are one of them will have the lower group and the other one will have a higher group and they’ve got to communicate with each other so they know how all the children in the group are doing and if they are improving; when you have shared this information you still have to communicate about what they could do to improve the child’s learning. It helps improve outcomes so if you think something is happening with a child and is bothering them then if you are working with different professionals that expertise in different things then it will benefit children in the end. If you have more professionals working together on a situation then they will pick up on signs quicker and it will benefit the child a lot because the sooner they know what’s going on than the less hurt the child gets and they won’t be as traumatized. If you are working with different professionals then you are learning from each other; each professional knows different things and knows how to handle different situations so if you come across a situation like that then you’ll know what to do. It helps us look at everything as a whole for example if you are looking at the child’s h health. Every professional works on different aspects of the child’s development so if you work together then you can go to them for advice. By working in a multi professional approach it maintains a focus on the child; by putting them at the centre of everything they do and by involving them, this ensures that everyone communicates about the child. It improves communication and strong partnerships between all other professionals which is important as they will have to work together at some point in your career. D1 If you have good knowledge about childcare then it can help you to recognise the care needs of all children in the setting. If you take reliable and valid assessments of the children then you will see exactly where the child is at and what they need help in; they might be really clever in certain areas but might need a bit of a push in others, if you do observations and assessments on the children then you will be able to plan activities where it can help them to know how to plan activities to make them develop their learning. You should always use development norms when thinking about what the children’s needs are because each child has different needs and depending on the age of the child they will have different needs as well so you have to look up where they are supposed to be and where they actually are and see what their needs will be, this will help you plan activities as well as you know where the children are at and whether they are above or below their developmental norms. Prediction of next stages; if you can predict what the next stages are of the children are it will help you to plan activities for them to help them to help them achieve their next stage and push them in that direction. You’ve got to understand that all children are different and have different needs so you’ve got to find out what all the children’s needs. D2 To improve my own practice I could look back at what I’ve done and discuss my strengths and weaknesses. You need to think about how you currently work and looking at what you need to do in order to improve. You should stand back, take a look and recognise what works well, but also you need to be able to recognise what could be changed. To be a reflective practitioner you need to be self-aware and look at how you work with children, colleagues and parents as honest as you can. Evaluating your own practice helps to put you in control of the changed that should be made, enables you to identify your professional development needs and will make you more confident. Being a reflective practitioner involves asking people you work with what they think you do well at and where you could improve. Everyone has their own ways of working and doing things differently, if you ask other people what they think you could improve at then they could tell you what they thinks going well and maybe give you examples of different ways of doing certain things, then you could test them out and see which way works best for you. Other people can look at what you are doing and discuss your strengths and weaknesses accurately, but when you might be looking at what you do well and what needs improving you may not look at every single thing as you can only look back at what you have done and other people can look at It as you are doing the activity. C B A Appendix 1 Nursery Nurse and Nursery assistant job description Nursery nurses provide care for children up to the age of 5 years. they work primarily with young patients, although some are employed in nurseries looking after children of NHS staff. Nursery assistants will work alongside and usually under the supervision of qualified nursery nurses The work of nursery nurses typically includes the following: provide physical, emotional and spiritual care to children coordinating play for children in a range of settings supporting carers in the parenting of their children  developing play as a means of communicating information to children, to distract them during unpleasant procedures and to maintain their stage of development during illness or stress maintaining the environment in a child-friendly manner maintaining toys and play equipment finding ways to stimulate children particularly those with special and sensory needs attending meetings working with members of multidisciplinary agencies within and outside of the NHS organisation they are working for maintaining records nursery assistants will assist nursery nurses in most aspects of their work, ensuring that the children in their care remain safe, happy and stimulated. Additional responsibilities for nursery nurses after further training or experience include: supporting children who have been abused playing a key role in supporting public health assisting in the education of learners/students who are training to work as a nursery nurse or assistant Nursery nurses and nursery assistants work in a variety of settings both in the hospitals and in the community. In hospitals this will include in childrens wards, nurseries and outpatient departments in community settings this could include working in nurseries in a health centre, or in a community centre, GP surgery or childrens centre. Appendix 2 Westdale lane all about us. Westdale infant school is a local authority/community school established over 40 years ago in its new building to educate. The school is placed on a pleasant site in the area of Mapperly area in Nottingham, falling within Gedling Borough although only 3 miles outside the centre of nottingham. The schools capacity is 180 children. 60 per year. The families come from mainly the catchment area or close by. However, there are a number of children who live further away. The school is adjacent to Westdale Juniors where most children move to for year 3 in their education. There is no doubt that teachers, the staff team and governing body pride themselves on the achievements of the school and all work in order to maintain very high standards. Please see our latest Ofsted report (available through this website) to see evidence of our performance. The report shows that out school performs above the national average for overall education attainment and is well lead by senior staff. The school excells in providing a stimulating learning environment for our children and there are many enrichment based activities such as trips outside the school and visits by musicians, story tellers, and theatre groups. Much pride is taken in providing a sense of community particulary involving parents and seeking their views. we have a very successful record on fund raising based on out of school events for all members of the family. The school takes seriously its role in embracing all elements of equalityand diversity to reflect our ever changing communities. we accomadate children with special needs and learning difficutlies and the school makes every effort to support children from different backgrounds and cultures. Appendix 3 Five outcomes for children stay safe- from: maltreatment, neglect, violence, and sexual exploitation; accidential injury and death, bullying and discrimination, crime and anti-social behaviour in and out of school; insecurity and instability. Be healthy- physically healthy, mentally and emotionally healthy, sexually healthy, healthy lifestyles, choose not to take illegal drugs. enjoy and achieve- ready for school, attend and enjoy school, achieve strethcing national educational standards at primary school; achieve personal and social development and enjoy recreation, achieve stretching national educational standards at secondary school. Achieving economic wellbeing- enagage in decision making and support for the community and environment; engage in law abiding and positive behaviour in and out of school, develop positive relationships and choose not to bully or discriminate, develop self-confidence and successfully deal with significant life changes and challenges, develop enterprising behaviour. make a positive contribution- engage in further education, employment or training on leaving school; ready for employment, live in descent homes and sustainable communities, access to transport and material goods, live in households free from low incomes.

J M Smucker Company Marketing Essay

J M Smucker Company Marketing Essay J.M Smucker Company has been providing the quality products to consumers since 1879. Jeromer Monroe Smucker, the founder of Smucker Company introduced the Company with limited products of jams, jellies, and preserves. To grow existing brands, introduce new products, and make strategic acquisitions is the main J.M Smuckers corporate strategy. These three strategies are focus mainly on the North America. Today, Smucker Company exceeds in manufacturing and marketing of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened, condensed milk, and health and natural beverage all across North America. J.M Smucker has its own house brand and is the owner of all trademarks except Pillsburry, the Barrelhead logo. Its house brand includes Smucker, Folgers, Dunkin Donut, Jif, Crisco, Eagle, R.W. Knudsen, Hungry Jack, Cafà © Bustelo, White Lily, Five Roses, and Carnation etc. With the policy of Owning and Marketing Number 1 brand sold all around the North America, Smucker Company has been able to remain in the top quartile of Fortunes magazine since the magazine created the ranking. SWOT Analysis Strengths The Company is able to become No. 1 food brand Company in North America because of its remarkable strengths. Smuckers has always been cautious in the series of the acquisition of new Company. Smuckers tries to acquire only established brands than building a new brand from scratch. They also focus on the only brands they think they could develop globally and reduce the number of unwilling items. Smuckers Company has the ability to shift sales to products with higher margins increasing the efficiency and pulling down the unit costs. J.M Smucker never back up themselves when it comes with competing branded food manufacturers or private-label manufacturers. Smuckers strengths also include its ability to keep employees happy and it remains Fortune Magazines top 25 companies. Weakness Even though the Company was doing better in USA, Canada, and Australia; however, globally the company was becoming less relevant. The Companys 2001 annual sales were far less comparatively to other big companys sales. The Company small size and limited product line made it less capable in competitive bargain advantages and in store production. The Company was lacking house-sale product and also lacking of effective marketing for their low sugar free jams. There could be a possible susceptible to lawsuits from product mislabeling. Opportunity J.M Company has been producing attractive products and brands. But huge competitors with the big scale such as Nestle were also encouraging Smuckers Company to go from limited product line to consolidation in order to have a smooth flow in the business. Thus co-branding with other companies, taking over the Multifoods, and targeting baby boomers those were looking for peanut butter substitutes makes the most of the opportunity. They also got the opportunity of a service division to restaurant, schools, hospital, college students, corporate, private schools, and country club. During the 90s the woman working outside was increasing remarkably; they were eating their lunches outside their houses that helps increase significant percentage in food market. The Company increase overall profitability. Threat There were many external threats to the Smucker Company; major one includes the competition such as Kraft, Nestle, and Campbell. Another threat concludes the fierce competition between the branded food manufacturer and private label manufacturer. Private manufacturers price was attractively below then the branded label. There was a significant increase in the fruit prices from growers that leads the Company use less real fruit decreasing the quality of the product. Consumer tastes were also considers a substantial psychological threat which could make the customer substitute the Smuckers product with others. Recommendation Smucker is a small Company comparing to the giant Company like Nestle. In the competitive market, Smuckers has done its best performance by acquiring the other company making the Company looks bigger. But such rapid consolidation can cause a lot of problem. The latest addition of Crisco and Jiff, as well as much other small and big company has created much concern for the Smukers company. Smuckers sales was projected to go up from $ 651 million in 2001 to 3$ billion in 2002, nearly four times larger. Such marketing plan can cause the Corporates culture and management problem. Smuckers Company need to take it easy in the acquisition process and shouldnt rush trying to increase the majority sell. Smuckers must bring change in the management and make sure of the Companys better culture. The management of each unit needs to be reorganized with a new division. The second recommendation to Smuckers Company is while making a decision weather which product to keep on the market. Company should only focus on the profitability unit and eliminate the product that hasnt added any value to the companys operation. Doing so, Company will have a strong control into its operation. Company should try its best to regulate on further horizontal integration until it is well establish and ready for the vertical integration. For the continued success of the company, research and development would be very important. R D has made it possible for the companys largest growth segment in their Un-Crustable products. Improvement in the technology and innovation will offer the Company with best packaging design that will increase the number of customers. They should also investigate the cost saving measures in production, marketing, and distribution because the market for Smuckers is quiet cost sensitive. Product and process innovation will definitely bring the cost benefit to the company. .

Free Essays - A Clockwork Orange :: Clockwork Orange Essays

  Clockwork Orange   Ã‚  Ã‚  Ã‚  Ã‚   by   Ã‚   Anthony Burgess   This novel is short–only being about 180 pages–but looks may deceive you, or in other words don’t judge a book buy its cover or its thickness. A Clockwork Orange is actually 360 pages because you have to read between the lines. You may think that the story’s theme is that the future will be filled with horrible decadent violence (that is what I first thought), but if you read between the lines you will understand that this book is written for one main purpose, a purpose other than entertainment.   Ã‚     A Clockwork Orange was written in 1962,   story about the future which was meant to be around 1995 to 2000 (a car used in the story called a 95' Durango). A boy about seventeen, Alex the narrator and main character living in London, rampages about with his â€Å"droogs† (friends) raping, stealing, beating and even killing people. Alex one day is caught for murder and jailed but two years later he is luckily freed twelve years before his sentence ends to take advantage of a new treatment for violent people like him that he volunteered for. He goes through the therapy and succeeds and returns back to civilization. He now becomes sick when he is about to commit a violent or sexual, but also when the Ninth Symphony by Beethoven plays (a minor defect from the treatment). Alex is driven to attempt suicide from this defect because he is locked within a chamber playing this song and does not accomplish his task. He is hospitalized and returns to his â€Å"ultra-violent† self while the inhumane treatment does not work because it does not even give people a choice about being violent.   While Alex helps to present the theme, two different outcomes are formed. First, Alex goes through a great change from being â€Å"ultra- violent† to becoming Lamb-chop and then back to being â€Å"ultra-violent†. Second, the theme defines the major conflict of the story. Although the conflict does not have to do with Alex directly, he helps to illustrate it. The conflict is not solved in the book and will probably never be solved, but it does bring up for debate what Anthony Burgess thinks about right or wrong, regarding   the controversial situation of a cycle of violence. â€Å"Violence makes Violence,† is what was once said to Alex by   P. R. Deltoid, his teacher from school before he went to prison. This book brings up . What do we do to someone who has committed a violent crime? Do we punish them with more violence, for instance death, or do

Essay --

Income inequality continues to increase in today’s world, especially in the United States. Income inequality means the unequal distribution between individuals’ assets, wealth, or income. In the Twilight of the Elites, Christopher Hayes, a liberal journalist, states the inequality gap between the rich and the poor are increasing widening, and there need to have things done - tax the rich, provide better education - in order to shortening the inequality gap. America is a meritocratic country, which means that everybody has equal opportunity to be successful regardless of their class privileges or wealth. However, equality of opportunity does not equal equality of outcomes. People are having more opportunities to find a better job, but their incomes are a lot less compared to the top ten percent rich people. In this way, the poor people will never climb up the ladder to high status and become millionaires. Therefore, the government needs to increase all the tax rates on rich people in order to reduce income inequality. 1. Tax Cuts Caused Income Inequality Income inequality is a big problem in the United States because the top, wealthiest American saw huge increases in their incomes, which the rest had their incomes go down. Bottom people do not have the same amount of money and the opportunity to move up the social ladder as the rich people do. In order to reduce income inequality, the government needs to tax the rich people more, and give poor people more money and more social services - education, food subsidies, health care. Tax cuts are only benefiting the richest people, and will widen the inequality gap between the rich and the poor. A recent report from the Congressional Research Service states, â€Å"as the top tax rates a... ...ot let this inequality gap continues to rise; therefore, the government needs to tax heavily onto the rich people, and redistribute their money to the poor. If income inequality continues to grow, the economy will break down. For example, if the housing price continues to rise because of the rich people, poor people will not have a place to live since they cannot afford to buy these expensive houses. When this happens, it will create another housing bubble because the houses are not worth buying, which means the market value of the house exceeds the house’s value; therefore, nobody will buy the house including the riches since they already have houses to live. Moreover, poor people do not believe they can get access to wealth because they cannot afford anything, and they cannot afford the tuition fees for a good education, which is the traditional route to success.

Emily Brontes Wuthering Heights: Life is Hard :: Wuthering Heights Essays

Wuthering Heights – Life is Hard Many times in life, people leave our lives and then come back into them.   However, we remember them, but they do not remember us.   The same thing happened in Emily Brontà «'s book Wuthering Heights.   Linton, taken by his mother to London after his birth, never knew his father, then when things happened, he came back home.   He had family fighting over where he was to live and whom he would be around.   Not knowing part of your family until after you are fifteen is hard.   Ã‚  Ã‚   Isabella took her son, after he was born, and moved to London away from Thrushcross Grange.   At the same time, she moved away from her husband, Heathcliff.   During the time that Isabella and Linton were gone, Isabella got sick and passed away.   Right before her death, a letter came saying that she was dying so Hindley went to visit her.   While he was there, she did passed on so he brought Linton back with him.   Once back, everyone looked after him and made him feel at home.   Ã‚  Ã‚   Heathcliff soon came to the knowledge that his son had returned to Wuthering Heights.   He then sent someone to Wuthering Heights to get Linton.   However, he did not know that Linton was already asleep so he did not get the boy that night.   The next day the boy was taken to Heathcliff at Thrushcross Grange.   The father and son were nothing alike, and Linton was intimidated by his father.   He did stay, and meet some of his relatives that he had never seen, who helped him adjust to living there.   Ã‚  Ã‚   Everyday in our lives we run into situations that we wish we had never been involved with.   I relate to the characters of Linton and Heathcliff.   I am like Linton because people know who I am, but I never remember meeting them, and am scared around them.   I also feel the same as Hindly might have of.   This is because I would want to see the person I did not know, but then I would not know how to cat around them.   In time people come around, but others, as with Heathcliff and Linton, never come around.   Ã‚  Ã‚   Everyday life is something we take for granted.

A life of ones own

If you wanted to discover how to find your own happiness, start examining yourselves and take a glance on this book entitled A Life of One's Own by Joanna Field.This is a book that merely touches every reader's mind and heart. There are 10 remarkable facts about this book. First is that it was written by Marion Milner, she uses the pseudonym Joanna Field in writing this book She was 34 years old then when she wrote the book. It is about a diary of a young woman who is candidly questioning herself and what she is doing with her life.(The International Journal of Psychoanalysis 2001,p.609-611). The basis of this writing is her own personal intimate diary that she kept over many years and was finally published in this book in 1934. (amazon.com)The book cited different events in the author's life and done in a matter like she was writing in a Diary which is exposed to all people.Emotion is one great key in an individual's happiness because according to her which was also cited in the boo k, â€Å"I want to draw and study a few things closely by feeling, not thinking.† A lot of her entries started with â€Å"I want.†(Field 1934).In this book she tries to summarize her discoveries in terms of psychic bisexuality in all of us realizing that: she ‘had not understood at all that a feminine attitude to the universe was really just as legitimate, intellectually and biologically, as a masculine one' – and just as necessary for both women and men (amazon.com).Marion Milner is an English psychologist who was born in London in 1900 and in her book she cited the wide-focus mode of paying attention.(MacDonald'spp.96-97) Here the term that best describes her point of view is the term focus wherein we should always try to center our best to what we truly aim in our life and strive hard to reach the goal.According to Milner herself, her aim for doing the book is to find out what are the experiences that really made her happy. She tries to pick out those m oments in her daily life which had been particularly happy and tries to record them in words. She goes over these records in order to see where happiness occurred. (Tacher/Putnam 1981,preface)Being mindful of our own actions is one key point that should be taken out by the readers. There's one remarkable thought cited in the book â€Å"I came to the conclusion then that â€Å"continual mindfulness†. . . must mean, not a sergeant major-like drilling of thoughts, but a continual readiness to accept whatever came.† (Field 1934, 8June).If you are going to ask me why there is a need for you to read this book is because of three precious reasons: First, it makes you discover your true self and be mindful of all your actions. Next is for you to find out what can really make you happy, your likes and dislikes.   and lastly if you have questions like what to do and how to live the way you really wanted to be happy, start reading and reflecting on this book.ReferencesField, Jo anna. (1934) A Life of One's Own. 8JuneMacdonald, Copthorne. Comments about Open Focus,   Toward Wisdom pp. 96-97 Tacher, Jeremy P. (1981) from the author's 1934 Prefacehttp://www.amazon.co.uk/Life-Ones-Own-Joanna-Field/dp/0860688216/ref=pd_rhf_p_1 http://www.painterskeys.com/clickbacks/discipline.htm

Wealth of Teaching

Vive been working as a teacher for a year and four months now. Yet my understanding of being a teacher is still evolving day by day. I realized that how I understood this profession was not yet substantial until I was Immersed In the actual teaching scenario. I realize that the books, lectures, and inputs given by my college professors, when I was just an education student, are just spectacles of what is in store for me. When I ask my students what course they are planning to take up, they tend to mention almost all the other courses other than education primarily because they live that they won't gain much from this course In the future.Right now, the standards of the world are geared towards determining the gains. People nowadays choose a career that will give them greater return of Investments with minimal sacrifice due, perhaps to the fast paced and technological world that we have, when everything we need and want can be acquired in an instant. There is some truth to that. If I am only after the monetary gains of this profession, I might have surrendered last year and should have furnished my resignation papers. To be honest, my salary seems to be Just sufficient for my dally needs. Just say, this profession Is not a dream Job for someone who wishes to have a great bank account. What fuels me then is the realization that I'm gaining a lot beyond the standards of the world. When I was a high school student, I really dreamt to be a teacher because of the great inspiration that my teachers gave me. I promised that one time I will be like them. Now that I am already teaching, I am amazed that my Inspirations for this vocation are still out there doing the thing that they fell in love with- teaching.Some of them are even ageing already in this profession yet still pursue the same passion since the first time I saw them. I believe that teaching, using some economic terms, utilizes love as the main capital. A teacher who still wants to teach is a person filled wi th love and ready to give and share love to others. I think that right now people seek and clamor for opportunities to express their love more In the things that they do, But teachers, Like me, do not need to make an effort to love more since loving Is embedded In our Job description.This sounds easy yet very challenging at the same time There are even times that even as young as I am, I am forced to grow old and be a parent to my student, to find solutions to problems I have not even encountered in my life, and to find hope from students who don't even see the light within them. Why do we do these things? We do these things definitely not because of the salary given to our employers but because finding the most loving thing to do Is Integral to the desire off real teacher.One of the commercials that I really enjoy watching because I feel I can perfectly elate with it is the Unsafe commercial about a teacher narrating her story of her teaching profession and answering the question, â€Å"Para casino aka baa bandwagon? † In the same way, I believe that this commercial perfectly illustrates how teachers are passionate about life because of what they do. I myself consider teaching as one of teaching excites me since it provides me with several new opportunities to express my deepest humanity in the act of loving others, particularly my students.But aside from being given the opportunity to love, I believe that another gain of caching is the experience of being loved. One of the concrete manifestations of this is my experience of having a family. Because of teaching, I experienced having more than an extended family in the person of my students and parent. I consider my students and parents as family members and not as clients. This is the reason why my students and teachers love me not as a business partner as well but as a relative ready to love them the same way.In the same way, Just recently, I saw some of my students who graduated last year. Seeing the m in their college uniforms is such a great feeling. But I guess the best part is to be able to update each other about what is new about them and being able to look back at the memories of high school. A heartwarming message was given to me by one of my students saying that I have contributed to his growth as a person, and that he is very thankful for all of the efforts that I have made Just for him to value his education.This made me realize that teaching entails sacrifice and emptying. We teachers empty ourselves as we meet our students in the classroom in the hope that they would be filled. Emptying in itself is a risk that we teachers face every day. In our daily grind, we give our whole selves to our students without a strong assurance of a concrete change. But as we give ourselves to our students, we rely on their goodness and infinite giftedness that someday whatever we are doing would help them find their real purpose and mission in their life.As they find themselves, we no t only help others towards greater self-discovery, rather we impart more hope to them as they further appreciate life in its fullest sense Likewise, the wealth that we received in the form of students' appreciation, parents' raises and the recognition of others seeing our capacity to be able to make a difference to the lives of others are more than the abundance of the love we have given and a part of ourselves that we have shared for this risk. Thus, great risk, greater returns.Contrary to the belief of other people, I am a living witness that there is, indeed, wealth in teaching. As a matter fact, this profession has been truly a gift for me since it is through this that Vive been experiencing a lot of growth beyond the monetary and worldly standards. To be given an opportunity to love and to experience the abundance of love is in itself satisfying because it continues to lead me to greater happiness and appreciation of the true meaning of life lived to the fullest and shared with other people.Sam is currently teaching at Xavier University High School – Atone De Canaan as the Social Studies teacher for various 3rd and 4th year classes. All in all, Sam handles 7 classes. He Handles the Social Order Club and the Youth Christian Life Community Clubs, which are two of the clubs under the socio-spiritual cluster of the said school.

Truearth Case Analysis

TruEarth Healthy Foods: Market Research for a New Product Introduction Case Analyses: * Isabel Eckstein the brand manager had let the introduction of the most successful product of the company (Pasta Kit) in 2006 which means that she has a very strong marketing background. * Competitors began offering similar products in 2008 which cause the growth to slow. * Some of their competitors are Nestle and Kraft. * The do not make a rash decision. The success of Cucina Fresca was a calculated risk based on significant research. The company only uses high-quality durum wheat and mostly organic ingredients. * The company further raised consumer awareness through several promotional programs, using coupons, magazine advertisements, and in-store demonstrations. * Idea generation. As the company grew, the idea generation process became a more systematic evaluation of consumer trends, with formal management brainstorming sessions. * Three important developments reshaped how consumers purchased gr oceries. The first important trend was a new, loosely defined food category in the United States— â€Å"home meal replacement† (HMR).An increase in dual-income households had led to higher disposable incomes coupled with â€Å"time poverty,† as both workers found themselves lacking the time to cook a meal and clean up afterward. Further, consumers had tired of unhealthy carryout and fast food and started seeking greater variety and freshness. Supermarkets began meeting HMR needs by enhancing their fresh, prepared food offerings. * There was no fresh whole grain pasta with broad distribution, with 85% of those in favour of the concept having never purchased it before. * Competitive Threat: Rigazzi Fresh Whole Grain Pasta. Pizzas were a core component of the Italian-American food category, with annual sales in the United States estimated at $53 billion in 2007. * suggested that 77% of consumers ate pizza at least once a month. * The store-bought refrigerated pizza market was 11% of sales and totaled $5. 8 billion, making it a larger market than refrigerated pasta, which was approximately $4. 4B in 2007. * pizza demand in key demographics had been hurt by health concerns and the popularity of diets that restricted or cut out carbohydrates. Eckstein believed this presented the perfect opportunity for TruEarth. Independent surveys of restaurant-goers showed that 33% of people had â€Å"strong interest† in a whole grain crust. * Major chains like Papa John’s and Pizza Hut had introduced whole wheat or multi-grain crusts * Kraft and Nestle are already huge players here with low-cost frozen pizza. RECOMMENDATION HAI YE FUU MEMORANDUM DATE:January 11, 2009 TO:Isabel Eckstein Brand Manager FROM:Brett Matlack RE:Introduction of Whole Grain Pizza Product The slowing growth of Cucina Fresca’s sales has placed our competitive edge in the fresh Italian food category in jeopardy.In an attempt to retain our leadership position and exte nd our product line, we have invested in the development of a new whole grain pizza. We must decide whether to launch our pizza offering. Our decision must take into consideration that the new product’s wholesales volume estimates must exceed $12 million to meet our return requirements. The decision-making process is time sensitive because one of our competitors, Rigazzi Brands, has already tested a whole grain pizza concept and is not far from introduction. Given these factors, we can either debut or suspend the product.Based on sales volume estimates and situation analysis, I recommend that the company launch the pizza. The introduction will result in a wholesales volume that exceeds our return requirements and these additional funds can be reinvested into the firm. Option I: Launch Whole Grain Pizza Product The launch of a whole grain pizza kit will capitalize on the same consumer trends that prompted the release of Cucina Fresca: growing demand for quick, customizable hom e meal replacements that are refrigerated and available in tasty, whole grain options.Also, pizza is a core component of the Italian-American food category that we cannot ignore because it is frequently purchased by customers on a monthly basis. Our whole grain pizza product resolves the time- and health-related concerns of American consumers in one of their favorite dishes (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product). The growing demand for a whole grain crust has been addressed by local pizzerias and take-out franchises, but not in the store-bought refrigerated pizza market. The immediate release of the pizza kit would allow us to penetrate this market before Rigazzi and benefit from first mover advantages.As a result, our 1st year wholesale volume estimates would exceed our return requirements by approximately $4. 5 million (see Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Excellent]). The excess returns can be reinvested into the firm an d used to expand our manufacturing facilities or further extend our product line. If the pizza kit is launched, the firm must consider the potential consequences. We must assess the impact it will have on Cucina Fresca’s success and production, as well as the TruEarth image if the product flops (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product).Likewise, we must review the potential consequences if the wholesale volume estimate is calculated using the percentage repurchases when the product is perceived to be of mediocre or average quality (see Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 [Mediocre, Average]. Option II: Do Not Launch Whole Grain Pizza Product The competitive environment of the pizza market and quality-related issues discovered in the BASES studies indicate that the whole grain pizza product should not be launched. Although the market generates high sales, it is extremely crowded and dominated by powerful players like Kraft a nd Nestle.Furthermore, the ability to market a tasty whole-grain pizza crust and communicate its benefits will be difficult because the American public perceives whole grains to be less appetizing than white flour. Attempting to change consumer preferences is timely and costly. By foregoing the release of the pizza kit, the company can focus solely on Cucina Fresca. The operating facilities will not have to worry about manufacturing two different product lines and our distribution infrastructure will not be overworked (see Exhibit 1: SWOT Analysis for Whole Grain Pizza Product).Likewise, our marketing team could concentrate on attempting to revive the pasta meals. This product has proven to be successful at one time. Investing all of our resources into the pizza product could be both disastrous and expensive considering we have no experience in this market category. However, by shelving the pizza, an opportunity is lost because our company would be ignoring the needs of a potentiall y profitable market. The health-conscious trend is not going away and our firm needs to expand our product line in order to retain our leadership as a gourmet, healthy alternative.Recommendation At this time, our company would benefit the most by launching the new whole grain pizza product. By not launching the pizza kit, our investments and time can be focused on expanding the pasta line and retooling the marketing campaign to improve sales; however, in order to diversify the TruEarth brand name, innovation is needed. Although the pasta market may seem safe, we must venture into new categories in order to raise brand awareness, seek new customers, and increase our profits. Exhibit 1: SWOT Analysis for Whole Grain Pizza Product Strengths| Weaknesses| Highly selective about ingredients * Existing infrastructure for coupons, magazine advertisements, in-store demonstrations * Existing formal 4-step process for research and development * Incremental investment for pizza less than pasta * Higher awareness of pizza product among Cucina Fresca customers * Successful market experience in launching new products (brand name awareness) * Existing manufacturing equipment and distribution infrastructure to get fresh food to shelves quickly * Easy preparation, but gives customers the chance to be involved in the cooking process * Permits customers to customize * Refrigerated pizza is considered tastier, more authentic than frozen pizza * Is a product for the whole family (8. /10 in mall-intercept) * 28% of home-trial users believe there is no need for improvement * 33% of respondents in mall-intercept considered the TruEarth name a favorable advantage| * Pizza kit only feeds 2-3 people * Consumers have to buy toppings separately * Limited selection of toppings and varieties offered * Considered too expensive ($12. 38 vs. $10. 09 for other refrigerated options, $11. 72 for takeout) * Only received 10% favorable to product in overall taste, texture, and quality * Limited time to product expiration (similar refrigerated manufacturing issues as Cucina Fresca) * If using same equipment, this may lead to bottlenecks in both operating facilities and distribution network| Opportunities| Threats| Leverage relationship with North Dakota durum wheat supplier to supply wheat for pizza dough * Expand serving size options * Offer single serving sizes for individual meals; whole pizzas to feed a family * Expand topping offerings * Contract with local cafes and other gourmet specialty restaurants to offer products in other store formats * Create a packaged bundle which includes Cucina Fresca and the pizza kit * Leverage TruEarth brand name to enter the pizza market * TruEarth is well-liked and considered to be high quality Utilize this to demonstrate the benefits/product attributes of the pizza product | * Health conscious mindset (e. g. ow carbohydrate diet) has hurt key demographics in pizza demand * Consumers may not purchase additional toppings * Rigazzi has test ed a pizza concept and is preparing to introduce it * Competitors may quickly replicate whole-grain pizza kit and price them lower to win larger share of the market * Nestle and Kraft dominate the frozen-pizza market * Our pizza dough’s quality may not be comparable to freshly made takeout * Pizza market is extremely crowded (options include takeout, delivery, refrigerated) * If product succeeds, product facilities may struggle to manufacture two lines (Cucina Fresca placed on back burner, limited production) * If product fails, damage to TruEarth name may make it harder to launch new products in future| Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 (Excellent) Total Purchase Intent| Definitely would buy| 18. 00%| % of â€Å"Definites† who actually buy| 80. 00%| â€Å"Definite† Purchases| 14. 40%| Probably would buy| 43. 00%| % of â€Å"Probables† who actually buy| 30. 00%| â€Å"Probable† Purchases| 12. 90%| Trial Rate | 27 . 30%| Marketing Plan Adjustment| Target Households| 58,500,000| Cucina Fresca Pasta Customers | 6,435,000| Non- Cucina Fresca Pasta Customers| 52,065,000|Customer Awareness| 50. 00%| Non-Customer Awareness| 12. 00%| All Commodity Volume Distribution (ACV)| 40. 00%| Marketing Adjusted Trial Rate| Cucina Fresca Pasta Customers Adjusted Trial Rate | 5. 46%| Non- Cucina Fresca Pasta Customers Adjusted Trial Rate| 1. 31%| Cucina Fresca Pasta Customers Trial Purchases| 351,351| Non- Cucina Fresca Pasta Customers Trial Purchases| 682,051. 5| Total Trial Purchases| 1,033,402,| Repeat Purchase Inputs| Repeat Purchase Occasions| 2. 00| Repeat Rate, by Product Services| Excellent Product| 49%| Repeat Volume, by Product Scenario| Excellent Product| 1,012,733,| Total Purchases| 2,046,135| Total Sales Volume|Retail Sales Volume| $25,331,151. 30| TruEarth Sales Volume| $16,465,248. 35| In Excess of Return Requirements| $4,465,248. 35| Exhibit 3: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 (Mediocre, Average) Inputs from Exhibit 2| Trial Rate| 27. 30| Total Trial Purchases| 1,033,402| Repeat Purchase Occasions| 2. 0| Repeat Rate, by Product Services| Mediocre Product| 21%| Average Product| 37%| Repeat Volume, by Product Scenario| Mediocre Product| 434,028. 84| Average Product| 764,717. 48| Total Purchases| Mediocre Product| 1,467,430,| Average Product| 1,798,119,| Total Sales Volume| Retail Sales Volume (Mediocre Product)| $18,166,783. 40|TruEarth Sales Volume (Mediocre Product)| $11,808,409. 21| Retail Sales Volume (Average Product)| $22,260,713. 22| TruEarth Sales Volume (Average Product)| $14,469,463. 59| Based on these wholesales volumes, the average product perception meets our return requirements. We would gain $2,469,463. 59 in extra cash if we were to launch this product. However, the mediocre product does not meet our return requirements (off by $191,590. 79). We are only off of our return requirements by a small margin (1. 596%); thus, we may conside r taking on this initial loss for the first year. Considering the growth rate of Cucina Fresca’s retail sales between the 3rd quarter of 2006 and 2007 (194. 4%), we may predict that the initial sales volume will grow between the first and second year of the product launch. Our future sales volume will most likely cover our initial return requirements in the 2nd year and our losses from the 1st year. ——————————————– [ 2 ]. Definitely would buy x % of â€Å"Definites† who actually buy: 80% x 18% [ 3 ]. Probably would buy x % of â€Å"Probables† who actually buy: 30% x 43% [ 4 ]. â€Å"Definite† Purchases + â€Å"Probable† Purchases: 14. 4% + 12. 9% [ 5 ]. Target Households x 11%: 58,500,000 x 11% [ 6 ]. Target Households x 89%: 58,500,000 x 11% [ 7 ]. Trial Rate x Customer Awareness x ACV: 27. 3% x 50% x 40% [ 8 ]. Trial Rate x Non-Customer Awaren ess x ACV: 27. 3% x 12% x 40% [ 9 ].Target Households x Cucina Fresca Pasta Customers Adjusted Trial Rate: 58,500,000 x 5. 46% [ 10 ]. Target Households x Non- Cucina Fresca Pasta Customers Adjusted Trial Rate: 58,500,000 x 1. 31% [ 11 ]. Cucina Fresca Pasta Customers Trial Purchases + Non- Cucina Fresca Pasta Purchases: 351,351 + 682,051. 5 [ 12 ]. Rounded down because cannot include 0. 5 of a household [ 13 ]. Total Trial Purchases x Repeat Purchase Occasions x Excellent Product Repeat Rate: 1,033,402 x 2. 00 x 49% [ 14 ]. Rounded down because cannot include 0. 96 of a product [ 15 ]. Trial Purchases + Repeat Purchases: 1,033,402 + 1,012,733 [ 16 ]. Total Purchases x Average Spent per Purchase: 2,046,135 x $12. 38 [ 17 ].Retail Sales Volume x (1-Food Retailers 35% Gross Margin): $72,835,811. 1 x (1-0. 35) [ 18 ]. TruEarth Sales Volume – Minimum Return Requirement: $16,465,248. 35- $12,000,000 [ 19 ]. Total Trial Purchases x Repeat Purchase Occasion x Mediocre Repeat Product Rate: 1,033,402 x 2. 0 x 21% [ 20 ]. Total Trial Purchases x Repeat Purchase Occasion x Average Repeat Product Rate: 1,033,402 x 2. 0 x 37% [ 21 ]. Total Trial Purchases + Mediocre Product Total Purchases: 1,033,402 + 434,028. 84 [ 22 ]. Rounded down because cannot have 0. 84 of a purchase [ 23 ]. Total Trial Purchases + Average Product Total Purchases: 1,033,402 + 764,717. 48 [ 24 ]. Rounded down because cannot have 0. 48 of a purchase [ 25 ].Total Purchases for Mediocre Product x Average Spent per Purchase: 1,467,430 x $12. 38 [ 26 ]. Retail Sales Volume for Mediocre Product x (1-Food Retailers 35% Gross Margin): $18,166,783. 40 x (1-0. 35) [ 27 ]. Total Purchases for Average Product x Average Spent per Purchase: 1,798,119 x $12. 38 [ 28 ]. Retail Sales Volume for Mediocre Product x (1-Food Retailers 35% Gross Margin): $22,260,713. 22 x (1-0. 35) [ 29 ]. (TruEarth Sales Volume (Mediocre Product) – Return Requirement)/Return Requirement: ($11,808,409. 21-$12,000,000)/$12,00 0,000 [ 30 ]. [{ (2007 Retail Sales-2006 Retail Sales)/(2006 Retail Sales)} + 1] x 100%: [{($35,000,000-$18,000,000)/($18,000,000)} +1] x 100%